[Hiring] Account Director, Digital Marketing @Pet Engine Marketing

Role Description

Pet Engine Marketing is looking for an experienced marketer who can become a trusted partner to our clients and a key operator inside our agency. This is not a coordinator role, and it is not a narrow channel-specialist role. You'll lead client relationships, help shape marketing strategy, manage projects and contractors, interpret performance data, and make sure good ideas actually turn into completed work.

Our clients are independent pet businesses across the U.S. and Canada, including pet retailers, groomers, trainers, boarding and daycare facilities, and other local service businesses.

What You'll Own

• Client Leadership
  • Lead regular client meetings and become a trusted marketing advisor.
  • Understand each client's business, goals, challenges, and priorities.
  • Bring ideas to the table instead of waiting for clients or leadership to tell you what to do.
  • Manage expectations, navigate difficult conversations, and occasionally provide what could best be described as client therapy.
  • Identify opportunities to improve results or expand the relationship.
• Marketing Strategy
  • Help diagnose where a client's marketing is working, where it is breaking down, and what should happen next.
  • Develop and refine strategies across SEO, paid advertising, websites, email/SMS, local marketing, customer retention, and other channels.
  • Connect marketing activity to actual business outcomes.
  • Understand that the right marketing recommendation depends on the business behind it, including revenue goals, capacity, budgets, seasonality, and operational constraints.
  • Push back on distractions and help clients focus on the work most likely to matter.
• Account & Operational Ownership
  • Keep projects, campaigns, contractors, approvals, and deadlines moving.
  • Maintain organized accounts and clear next steps in ClickUp.
  • Follow through without requiring constant reminders.
  • Know how to distinguish between something that is urgent, something that is important, and something that can wait.
  • Catch problems before they become client problems.
  • Improve processes when you see a better way to do something.
  • Operate comfortably when the answer or process isn't already laid out for you.
• Reporting & Analysis
  • Review marketing performance regularly and understand the story behind the numbers.
  • Identify trends, problems, and opportunities.
  • Translate data into clear recommendations clients can understand.
  • Work with specialists to evaluate campaign performance and determine next steps.

Qualifications

• You don't need to be the deepest technical expert in every marketing channel, but you need enough marketing experience to understand how the pieces fit together and confidently advise clients.
• Comfortable with local and organic SEO, Google Business Profile, Google Ads and Meta Ads reporting, email and SMS marketing, common websites CMS and conversion optimization, marketing analytics and reporting, customer journeys, lead generation, retention, and conversion.
• Ability to analyze traffic, leads, rankings, ad performance, email results, bookings, revenue trends, or similar data and answer three questions: What's happening? Why might it be happening? What should we do next?

Requirements

• Highly comfortable with Google Workspace, ClickUp or similar project management software, ChatGPT and AI tools for research, analysis, planning, writing, and improving workflows.
• Familiarity with tools such as Google Analytics 4, Google Search Console, Google Business Profile, Klaviyo, Mailchimp, or similar email platforms, Google Ads and Meta Ads reporting, website CMS platforms, marketing dashboards and reporting tools.
• Specific platform expertise matters less than being able to learn quickly and work independently.

Benefits

• Significant autonomy and direct access to leadership.
• Ability to meaningfully influence how the agency operates.
• Fully remote position with significant flexibility.
• Regular availability during U.S. business hours required for client relationships.

Company Description

Pet Engine Marketing is a boutique digital marketing agency focused exclusively on independent pet businesses. We work with pet businesses across the U.S. and Canada, helping them grow through strategy, SEO, paid advertising, email and SMS, websites, local marketing, and other digital channels.

We care about doing excellent work, being useful to our clients, and producing measurable results without unnecessary agency bureaucracy.

We're much more interested in finding someone who pays close attention than someone who can submit applications quickly. If you've made it this far and think the role sounds like you, don't bother with a traditional cover letter. Send us an email via our website, no more than a few paragraphs, explaining why you think you'd be a strong fit, detailing your experience managing clients, developing marketing strategy, and taking ownership of work without needing someone constantly looking over your shoulder.

As Pet Engine grows, this role has the potential to take on increasing leadership responsibility, including helping develop and manage additional members of the account team.