Role Description
As a Web Production Specialist, you'll transform strategic briefs and approved copy into visually compelling web pages. You'll select or enhance imagery that builds trust, create layouts that guide visitors naturally toward conversion, and ensure every design element reinforces our clients' professional credibility.
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Design implementation: Build and style service pages, city landing pages, and web content using provided copy and strategic direction.
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Visual content curation: Select the best client photos, enhance them using AI tools, or source imagery that doesn't scream "stock photo".
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Layout optimization: Apply design thinking to create visual hierarchy that guides visitors toward CTAs naturally.
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Copy refinement for UI: Make minor copy adjustments to enhance visual flow.
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Conversion-focused design: Implement clear CTAs, scannable content structure, trust signals, whitespace, and mobile-responsive layouts.
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Brand execution: Maintain visual consistency while adapting design style to each client's industry and personality.
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Design QA: Conduct thorough visual QA before handoff, ensuring pages feel polished, professional, and purposeful.
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Collaborate: Work with Onboarding Specialists to interpret strategic recommendations and translate them into compelling visual experiences.
Qualifications
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1-2 years experience in web design or digital marketing with a portfolio showing real aesthetic judgment.
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Visual design sensibility: Understanding of what makes a page feel trustworthy vs. cheap, professional vs. template-y.
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WordPress mastery: High-level familiarity with WordPress as a Content Management System.
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Image editing expertise: Professional-level experience with image editing and file formatting.
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Copy and typography awareness: Understanding of how typography, character count, and text layout affect visual hierarchy and user experience.
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Conversion-focused design knowledge: Understanding how whitespace, color, typography, and imagery affect user behavior.
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Basic SEO understanding: Knowledge of title tags, headers, and meta descriptions.
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Critical eye for quality: Ability to spot misaligned elements, poor photo choices, and visual inconsistencies.
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Ability to work within structured timelines while maintaining design standards.
Requirements
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Basic HTML/CSS knowledge for understanding how design choices translate to web structure.
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Formal training in graphic design, UX/UI design, or visual communication.
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Experience with A/B testing or conversion optimization principles.
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Photography or videography skills.
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Prior work in agencies where you juggled design quality with client volume.
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Familiarity with accessibility standards and responsive design principles.
Benefits
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Salary: $600 USD/month.
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Flexible work: 100% remote, with core hours for collaboration (8 AM β 5 PM EST, MonβFri).
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Work-life balance: 15 vacation days + U.S. holidays.