Role Description
This is a remote position.
We're looking for a Senior Graphic Designer who understands the balance between great design and performance. Someone who can translate briefs into scroll-stopping visuals, create high-impact advertising creatives, and use AI-powered tools to push creative boundaries.
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Design engaging social media creatives, campaign visuals, static ads, carousels, banners, and other digital assets.
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Create performance marketing creatives for platforms such as Meta Ads, Google Ads, and other digital advertising channels.
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Understand how visual hierarchy, typography, composition, and creative hooks influence audience attention and ad performance.
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Develop multiple creative variations for A/B testing, campaign optimisation, and different audience segments.
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Adapt designs to different platforms, formats, dimensions, and brand guidelines.
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Maintain visual consistency across campaigns while adapting creative styles to suit different brands and target audiences.
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Translate creative briefs, brand guidelines, and marketing objectives into compelling visual concepts.
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Work on campaign concepts, product-focused creatives, promotional assets, and brand communication materials.
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Collaborate with the performance marketing, creative strategy, and social media teams to develop effective creative solutions.
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Use AI tools to generate visual concepts, enhance images, create backgrounds, manipulate assets, and explore new creative directions.
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Experiment with AI-powered design and image-generation tools to improve creative quality and production efficiency.
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Stay updated with emerging AI tools and incorporate relevant workflows into everyday design projects.
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Understand when AI can enhance a creative and when hands-on design skills are required to achieve the desired result.
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Create basic motion graphics, animated social media creatives, and simple video ads.
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Edit short-form video content and add transitions, text animations, effects, and other visual elements.
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Repurpose static designs into motion-based creatives for advertising and social media platforms.
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Work with video editors and creative teams when projects require more advanced video production.
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Manage multiple projects and creative deliverables while meeting deadlines.
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Take ownership of assigned projects, from understanding the brief to delivering final assets.
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Incorporate feedback from internal teams and clients while maintaining strong design quality.
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Keep up with design trends, advertising formats, AI innovations, and evolving social media aesthetics.
Qualifications
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4β6 years of professional experience in graphic design, preferably in a digital marketing, creative, advertising, or performance marketing agency.
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A strong portfolio showcasing social media creatives, digital advertising assets, and performance marketing campaigns.
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Experience working with established brands, recognised agencies, or fast-paced creative teams is highly preferred.
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Proficiency in industry-standard design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, wherever relevant to the work.
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Familiarity with motion graphics and video editing tools such as Adobe After Effects and Premiere Pro, or equivalent alternatives.
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Hands-on experience with AI-powered creative tools such as Adobe Firefly, Midjourney, ChatGPT, Canva AI, Freepik AI, and other relevant AI image-generation or editing tools.
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Strong understanding of typography, colour theory, layout, composition, visual hierarchy, and brand consistency.
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Ability to create visually compelling creatives that align with marketing objectives and advertising requirements.
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Basic motion graphics and video editing skills, particularly for social media and performance marketing.
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Good communication skills, attention to detail, creative problem-solving abilities, and a strong sense of ownership.
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Ability to manage multiple briefs, prioritise tasks, and deliver quality work in a remote setup.
Requirements
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Experience working with D2C, e-commerce, consumer, lifestyle, beauty, wellness, or other consumer-facing brands.
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Understanding of performance marketing metrics and how creative assets can influence CTR, conversions, and overall campaign performance.
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Experience developing creative concepts and variations for paid advertising campaigns.
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Familiarity with AI video tools and emerging creative workflows.
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Experience working with creative strategists, copywriters, media buyers, and social media teams.
Work Details
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Role: Senior Graphic Designer
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Experience: 4β6 years
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Work Mode: 100% Remote
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Working Days: Monday to Friday
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Working Hours: 9:30 AM β 6:30 PM
Benefits
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We donβt run on rigid policies, ownership matters more than rulebooks.
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No micromanagement. If you take responsibility for your work, you get full trust and autonomy.
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No unnecessary salary cuts or restrictive leave calendars.
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Remote team offering flexibility to work from wherever you are.
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Freedom comes with responsibility, be available, responsive, and deliver quality work.
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Opportunity to sit in on real founder-level conversations and business discussions.
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Exposure to how real business and growth decisions are made.
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Work directly with leaders who have built and scaled some of Indiaβs leading D2C brands.
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A learning environment where you gain practical industry exposure, not just task execution.