[Hiring] UGC Creative Lead @Picsart

Role Description

Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts, and briefs. You build rough examples in Picsart's own tools so creators and editors can see the idea instead of reading about it, and you run the tests that show which creative turns a viewer into someone who generates, spends credits, and pays.

You work through AI, because nobody can watch that much content by hand. You'll use it to read everything the network publishes, to draft briefs and variations for every agency and creator, and to spot winners early, then you make the call and make the example. The best agencies now publish their playbooks; your edge is running that discipline across every agency at once, with the one dataset no agency has: what happens after the click.

How success looks like for this role within a year: conversion per view rising while volume rises, and winning creative replicating across markets in days.

Please note that this is a Full-Time Contractor (12-month contract) role.

Qualifications

• A portfolio, not a résumé: social accounts you've grown.
• Creator networks you've directed: how many creators, what you taught them, what came out of it.
• Content you made yourself: rough cuts, scripts, hooks, examples, not just feedback on other people's work.
• Comment-to-DM and link funnels: you've set them up, watched them break, and fixed them.
• Short-form content that worked in more than one market or language: you know which hooks travelled and which ones didn't.
• Real use of AI creation tools: you've made things with them, not just read about them.
• Creative testing: you've run hook against hook, format against format, and let the results decide.
• Clear writing: a brief a creator can follow, and a short update an executive can read.
• Great communication skills in English; any other languages are a plus.

Requirements

• Decide what creators make: the concepts, hooks, and scripts they film each week.
• Write briefs creators can follow: clear direction, plus rough cuts and examples you make in Picsart's own tools.
• Test the creative: hook against hook, format against format, market against market.
• Get content finished: work directly with creators and editors to turn concepts into posts.
• Find out what converts: look at what thousands of videos actually did.
• Spread what wins: when a hook works in one market, get it into every other market and language fast.
• Own launch content: every new model and feature goes out through the creator network within days.
• Tell product what to build: turn user insights into concrete asks.
• Keep it fresh and safe: stop the network from copying last month's winner.

Benefits

• Professionalism in both soft and hard skills; motivation to grow, learn and share.
• Positive attitude, flexibility, transparency, ownership, and passion.

Company Description

Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices, and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others.