[Hiring] Principal Product Designer @Serko Ltd

Role Description

This role can be based in either Washington or California State in a remote setting!

You’ve built from 0-to-1 before, and you’re hungry to do it again. As a true self-operator, you thrive on high autonomy—taking full ownership of a major scope end-to-end, from early strategy to final execution. Ambiguity doesn’t faze you; you’re naturally drawn to hard problems without pre-built playbooks.

We offer a high-trust environment where you can run fast with minimal hand-holding, though you’ll always have strong strategic guidance in your corner whenever you need a sounding board. You bring the refined taste to know when something is truly right (not just "done"), love the speed of a startup backed by the stability of an established company, and measure your design by meaningful outcomes, not just output.

What you'll do

• Strategy & Direction
  • Own the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision.
  • Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space.
• Design & Craft Excellence
  • Build End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile.
  • Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale.
  • Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar.
• AI & Future-Facing UX
  • Design Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization.
  • Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users.
  • Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation.
• Leadership & Ownership
  • Operate with Autonomy: Take full accountability for the traveller experience with high trust and minimal oversight.
  • Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows.

Qualifications

• Strategic and systems-level. Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision.
• End-to-end craft. A strong portfolio of complex digital products shipped end to end across UX, UI, and CX, with deep design-systems experience.
• AI-native instincts. Track record designing AI-powered or data-driven products (conversational interfaces, personalisation, recommendation systems, or agentic experiences) with a feel for making intelligent systems transparent and trustworthy.
• Expert tooling. Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions.
• AI-forward practice. You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery.

Benefits

• A competitive base pay
• Medical Benefits
• Discretionary incentive plan based on individual and company performance
• Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
• Flexible work policy

The pay range is between $180,000 - $240,000 USD as a base salary offering annually along with a short term incentive bonus scheme driven by performance.