[Hiring] Principal Designer @Forbes Advisor

Role Description

We are hiring a Principal Designer to lead growth design at Forbes Advisor. You will architect end-to-end paid acquisition funnels across our verticals, pairing advertorials and pre-landers with interactive quizzes, calculators, and conversion flows tailored to specific audience personas. Your scope starts at the click and ends at the conversion.

You will report into the Head of Design and partner closely with Paid Media, Growth, Editorial, and Engineering. We are looking for a designer who thinks in funnels and personas, writes their own headlines when needed, designs interactive tools as confidently as static pages, and treats every CRO mechanic as a design problem. If you live at the intersection of editorial craft and direct response, and you are excited to apply that craft across categories where small conversion gains move real money, this role is for you.

Responsibilities

• Funnel Architecture: Design paid acquisition funnels end to end. Own the path from the moment a user lands through to lead capture or quote completion across our paid social consumer experiences.
• Persona Translation: Build multiple funnel variants per vertical, each tailored to a distinct audience.
• Interactive Tools: Design quizzes, calculators, and qualification flows with branching logic and state, leveraging AI tools in prototyping these experiences.
• Editorial Long-Form: Design advertorials, pre-landers, and listicles that hold attention and drive action.
• Conversion Engineering: Treat CRO mechanics as a design discipline, with opinions on micro-commitments, loading screens, exit intent, progressive capture, and post-submit handoffs.
• Experimentation and Production: Run hypothesis-driven tests across every surface you own, building templates and component systems for persona and funnel variants.
• Mentorship: Mentor designers and contributors on funnel thinking, persona design, and experimentation discipline.

Qualifications

• 10+ years of experience in growth design, performance funnel design, or direct response design at a high bar.
• Portfolio showing measurable conversion impact tied to specific design decisions.
• Demonstrated experience designing complete funnels end to end.
• Direct response sensibility with understanding of hook, proof, payoff, and CTA structure.
• Experience designing interactive tools (quizzes, calculators, qualification flows) with branching logic and state.
• Experience running structured experimentation programs and translating performance data into design direction.
• Strong web design fundamentals and fluency in Figma plus at least one prototyping tool.
• Editorial sensibility to design long-form content that meets Forbes editorial standards.
• AI-native execution with a clear point of view on its use in production.
• Strong written and verbal communication skills.
• Timezone: UK or US, with flexibility to overlap with CST stakeholders.

Requirements

• Experience in funnel optimization and conversion-focused design.
• Background in performance design at an in-house growth team, performance agency, DTC brand, or CPA/affiliate marketing operation.
• Experience designing interactive quiz or calculator funnels.
• Familiarity with analytics and testing stacks such as GA4, Clarity, Tableau, or Optimizely.
• Experience scaling conversion experiences against a meaningful paid budget.

Benefits

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.