[Hiring] Head of Brand & Creative @Atomic

Role Description

Golden Child is looking for a Head of Brand & Creative to lead the next chapter of the brand and build the team that brings it to life. You will own Golden Child’s creative direction across packaging, campaigns, content, digital experiences, and physical activations. Your immediate focus will be carrying our evolving brand direction through the rebrand and relaunch, while establishing the creative capabilities we need as the business grows.

Our ambition includes:

• Packaging people want in their homes
• Original films that reveal the people and decisions behind our recipes
• Experiences that bring dog owners together

This is a highly hands-on role. You’ll move between setting brand strategy and shaping the work itself:

• Developing concepts
• Directing shoots
• Reviewing packaging proofs
• Refining copy
• Helping the team get projects out into the world

You will work closely with our CMO and founding team, alongside Growth, Culinary, Veterinary Nutrition, Product, and Operations.

Qualifications

• 8+ years of experience in brand and creative roles, including leadership of a multidisciplinary team or substantial creative programs
• A portfolio showing a distinctive point of view and strong execution across several of the following: brand identity, packaging, campaigns, photography, film, and digital
• Experience building or evolving a consumer brand, ideally in food, beverage, beauty, wellness, fashion, hospitality, or another design-led category
• Strong art direction and storytelling skills, with the ability to give precise feedback on design and copy
• Experience taking packaging or other physical brand materials through production
• Experience commissioning and producing photography and video, with a clear understanding of budgets and the decisions that affect the finished work
• An understanding of paid creative and how to work with a Growth team without losing the brand’s voice
• Experience managing internal creatives and external collaborators
• Comfortable developing the concept and staying involved through the final details
• Resourceful, decisive, and energized by building at an early stage
• An interest in food, design, and the relationship between dogs and their people

Requirements

• Own Golden Child’s positioning, visual identity, and tone of voice
• Lead the rebrand across customer touchpoints
• Set the creative standard for design, photography, film, and copy
• Lead creative development across food packaging, shipping materials, and the experience of receiving and serving Golden Child
• Develop a packaging system that can accommodate new products and future retail channels
• Build an editorial and content plan around Golden Child’s food and veterinary nutrition expertise
• Lead campaign concepts and creative execution for the relaunch, product introductions, and ongoing customer acquisition and retention
• Help shape the creative direction of Golden Child’s creator and tastemaker programs
• Lead the creative concept and brand expression of pop-ups, dinners, kitchen visits, and other gatherings for people and their dogs
• Build and lead a lean internal creative team, supported by specialist freelancers, agencies, and production partners

Benefits

• Focus on building a diverse and inclusive workforce
• Encouragement to apply even if not meeting 100% of the qualifications

Company Description

Golden Child is redefining pet nutrition through an uncompromising focus on health, quality, and culinary craftsmanship. A Miami-based startup, we bring together veterinary nutrition expertise, classically trained chefs, and supply chain specialists to develop food held to human-grade standards.

We’re building a brand for people whose dogs are family, grounded in the care that goes into their food and the pleasure of the life they share.