[Hiring] Director of Creative Strategy @TH Experiential

Role Description

We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.

As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.

What You’ll Lead

• Strategic Thinking & Idea Development
  • Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
  • Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
  • Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.
• Creative Strategy Development/360 Campaign Activations
  • Pop-ups
  • Mobile tours
  • Press and influencer events
  • B2B conferences
  • Trade shows
  • Stunts and sampling programs
  • Content shoots
  • Digital microsites
  • Social media activations
  • Virtual events
• Creative Strategy Responsibilities
  • Attend intakes and outline strategy to win the business, review with CCO.
  • Lead the creation of proposal decks with CCO final approval.
  • 360 Cross-channel marketing campaign development where applicable.
  • Support pitch to clients.
  • During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship.
  • With work that is won, support active project development to ensure it meets the original vision, client expectations.
  • Analyze wins/losses, improve agency win rates.
  • Insights and trend tracking to support agency’s unique positioning.
  • Keep abreast of technology innovations and its application for experiential marketing.
• Client Partnership & Growth
  • Present strategy and creative ideas to executive-level clients with clarity and impact.
  • Build relationships with key clients, proactively offering new thinking and growth opportunities.
  • Align strategies to client KPIs, ensuring measurable, business-driving results.
• Thought Leadership & Innovation
  • Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
  • Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.
  • Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.
• Agency Marketing
  • Support development of Agency marketing materials with the Partner, CCO.
  • Lead case study generation, including plan for onsite content capture.
  • Website updates.
  • Agency marketing newsletters/new business development content.
  • Social media content calendar.
  • Collaborate with Partner/CCO on agency Thought Leadership, agency positioning.
  • Manage award submissions.

Qualifications

• 7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
• Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
• Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
• Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
• Fluent in Google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).

Requirements

• Inspiring communicator who can lead cross-functional teams and build client trust.
• Curious, culturally in-tune, and always scanning for what's next.
• Balanced thinker, creative and analytical, fast-paced yet detail-oriented.

How You Lead

• Visionary Mindset: You push boundaries and don’t settle for predictable ideas.
• Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.
• Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.
• Culture Builder: You help shape a workplace people want to be part of, diverse, kind, driven, and open.

Benefits

• Competitive salary commensurate with experience and leadership level.
• Annual bonus tied to performance.
• Comprehensive healthcare: medical, dental, vision.
• 401(k) with employer contribution after 1 year.
• Generous PTO: vacation, sick days, holidays, comp time.
• Remote-first with flexible hybrid options in NYC/LA/Miami.
• Creative, mission-driven team culture with high visibility and impact.

Ready to Build the Future of Experiential?

This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.