[Hiring] Creative Director @C3 Industries

Role Description

The Creative Director leads creative strategy, brand identity, and creative operations for High Profile's marketing organization. This role directs creative across every channel, with depth in paid and organic social, and builds AI-enabled systems that let the team scale. The ideal candidate is comfortable operating at a strategic altitude while simultaneously able to get hands-on when needed, setting an example. The Creative Director works with autonomy and brings fully formed recommendations to the VP of Marketing.

Qualifications

• 6+ years in creative roles, with at least 3 years as a Creative Director, Associate Creative Director, or equivalent.
• 3+ years at an integrated, full-service, or brand agency in a concept-leading role (copywriter, Design Manager, ACD, or CD), creating campaign ideas rather than only producing assets.
• Agency work for retail, consumer, or regulated-category clients, including campaigns that ran in-store as well as in paid, social, and CRM channels.
• Portfolio with integrated work from concept through execution across three or more channels.
• Portfolio evidence of distinctive paid media creative across digital and traditional channels.
• Strong, current point of view on social-native content, ideally with experience connecting content quality to measurable performance.
• Experience building or improving creative production systems and workflows, familiarity with AI-assisted workflows strongly preferred.
• Experience managing a creative or design team of 3+ people.
• Experience leading brainstorms or concept development with cross-functional partners who don't report to them, with examples of ideas others built out across channels.
• Comfortable operating with significant autonomy and bringing proactive recommendations to leadership.
• Cannabis or other regulated industry experience a plus, but not required.

Requirements

• Accountable for creative direction across every channel and format, including in-store, wholesale support, internal packaged brands, traditional media, paid digital, and organic social.
• Set the bar and give final creative approval before work goes to the VP of Marketing or other stakeholders.
• Lead creative ideation for tentpole campaigns and facilitate brainstorms with marketing teams.
• Serve as the primary steward of brand identity across all channels.
• Bring an external point of view on creative quality, benchmarking High Profile's output against strong work in retail, CPG, and adjacent categories.
• Define a high-quality standard for High Profile's paid advertising creative across digital and traditional media.
• Own creative direction and content quality for paid digital and organic social.
• Lead creative concepting for campaign and initiative-level work.
• Own and rethink High Profile's highest-volume recurring production processes.
• Evaluate and implement AI and workflow tools across the creative team.
• Provide strategic direction, workload prioritization, and professional development to the creative and design team.
• Build a scalable, well-documented creative operating model.
• Report on creative team performance, capacity, and initiative progress to the VP of Marketing.
• Build productive working relationships within marketing and with cross-functional partners.

Supervisory Responsibilities

• Leads a team of four: Design Manager, Production Packaging Designer, Senior Graphic Designer, and Graphic Designer.
• This role directly manages the Design Manager, Sr. Graphic Designer, and Graphic Designer.
• Creative Director will also direct external paid media agencies.