[Hiring] Freelance Web Designer @KittySpout

Role Description

A profitable DTC pet brand doing $50M+ a year, scaling to $100M+, fully remote is looking for a really experienced Web Designer with great taste to help our brands be more unique and stand out. Our first major project is a full revamp and upgrade of our websites. This isn't a rebrand: you build on our current branding and make the look and feel more unique, more elevated and better at standing out from everyone else in pet, while every page is still designed to convert.

You’ll work with our Head of Brand & Community and our CRO Lead, and you must be very experienced designing with AI so you move fast. The revamp is about 40–80 hours over 4–8 weeks, with more design work after it as we keep raising the bar. You'll leave us a Figma design system that our team then extends with AI to build new sections.

The mission of this role:

• Elevate our websites so both brands look as good as our products and stand out from everyone else in pet.
• Build on our current branding to feel more unique and premium.
• Design a set of signature sections for each brand, all built on conversion principles.

Qualifications

• 5+ years designing websites.
• Portfolio of live ecommerce sites (ideally Shopify) that shows real taste.
• Experience elevating existing brands.
• Very experienced designing with AI.
• Strong in Figma and mobile-first design.
• Excellent cultural fit as per our values.
• Bonus points: DTC or pet brand experience.

Requirements

• Fluent in English.
• Available to start within the next few weeks and turn feedback around fast.
• Passionate about your work.

Benefits

• Fully remote, freelance, ongoing.
• Rate expectation: USD $35 – $70 per hour (based on experience and portfolio).

Outcomes (what success looks like)

• Both brands look premium and distinctive: final look signed off by the CEO and the Head of Brand & Community.
• The new sections convert better than what they replace: conversion rate and revenue per visitor vs the old version.
• The revamp lands on time and on budget: delivery date and hours vs the agreed project plan.
• New sections built with AI still look like us: review of the first new sections built from the system after handover.

Key Objectives

• Review both sites, our brand guidelines and the competitors we want to stand apart from, then present 2-3 web directions per brand in the first two weeks.
• Build the web design system in Figma for both brands, mobile first, keeping each brand clearly distinct.
• Design 8-10 signature sections per brand for mobile and desktop.
• Design every section to convert, and launch major new sections as split tests with the CRO Lead.
• Hand over clean Figma files, simple usage rules and a short walkthrough so our team can extend the system with AI.

Accountabilities

• Brand direction: Review both sites, our brand guidelines and competitors, and present 2-3 directions per brand.
• Design system: Build the web design system in Figma, built and approved by the midpoint of the project.
• Signature sections: Design 8-10 signature sections per brand for mobile and desktop.
• Conversion-led design: Every section has a clear visual hierarchy and fast, thumb-friendly mobile layouts.
• Handover so AI can extend it: Simple usage rules, clean Figma files, assets and a short walkthrough.

How Our Hiring Works & How We Operate

• Application + Screening & Portfolio Review.
• Paid Test (one real section for one of our brands, paid at your hourly rate).
• Final Interview.
• Project Kickoff.