[Hiring] Director, Product Design @Babylist

Role Description

Registry is the heart of Babylist – how we help growing families feel prepared during one of life's most consequential transitions, and the acquisition and commercial engine powering the rest of our business. We're hiring a design leader to own it.

This role is the durable design and experience owner for Registry, accountable for the UX, vision, KPIs, and quality bar that define how it feels. You translate company goals into clear priorities so your org always knows what to work on and why. You take bold bets, pushing past safe incrementalism to make the case for step-function improvements — advocating for customers' long-term needs while ensuring business impact. You epitomize being a builder: getting into the work, codebase, and data directly rather than delegating, standing up prototypes and contributing to production-quality interfaces when that's fastest. You partner with engineers, PMs, and analysts as peer-builders, setting the standard for what an AI-native designer creates. You shape the craft standards and operating model that define Design at Babylist, leading the team's transition to AI-native product development at scale.

Reports to the VP, Head of Product Design and Research; sits on the Consumer Tech Leadership team; leads 3–4 product designers.

Qualifications

• Strategic visionary.
• Craft and experience obsessed.
• Systems thinker.
• AI-native practitioner-leader.
• Human-and-data-centered.
• Industry aware and pattern fluent.
• Clear and critical thinker.
• Outcome owner.
• People leader.
• Operational leader.
• Adaptable to change.
• Excited about the AI transformation.

Requirements

• Own the Registry experience end-to-end.
• Lead with equal parts vision, strategy, and execution.
• Define excellence.
• Stay deeply connected to users and the work.
• Operate with agency.
• Serve as a model for AI-first Design at Babylist.
• Scale design democratization.
• Build a high-performing design team.
• Multiply your team.
• Contribute to the shape of the Consumer Tech organization.

Benefits

• Competitive salary with equity and bonus opportunities.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Remote work stipend to set up your office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

Company Description

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.