[Hiring] Director of Brand and Creative @Proof

Role Description

As Director of Brand and Creative, you'll own Proof's brand strategy, visual and verbal identity, and creative output across every touchpoint, including proof.com, campaigns, events, sales materials, and executive presence. Day to day, you'll set creative direction, lead design production, and build a brand that earns trust from regulated institutions and stands out in identity and fintech.

• Brand strategy and architecture: Define and steward Proof's brand platform (purpose, personality, voice, and the promise of trust in high-consequence transactions), and develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing. Lead brand evolution or refresh work as needed.
• Visual and verbal identity: Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization. Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines.
• Brand hub and templates: Build a self-serve brand hub and template library so Sales, Marketing, and the wider company stay on brand.
• Campaign and launch creative: Lead creative concepting and execution for campaigns, product launches, and brand moments with Revenue Marketing and Product Marketing.
• Design across touchpoints: Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social, and event environments, including booth and experiential design with the Event Marketing Manager.
• Creative operations: Run intake, prioritization, and review and approval workflows, and manage creative budgets, agencies, and freelancers.
• Brand health and governance: Establish brand health metrics and research (awareness, consideration, perception among target buyers), govern consistency across marketing, sales, partners, and co-marketing, and work with Product Design so the product and marketing brand feel like one company.

Qualifications

• 10+ years in brand and creative, including 4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or senior agency experience on comparable brands.
• A portfolio showing brand systems and campaigns that made complex or trust-centric products clear and distinctive.
• Experience leading a brand refresh or new brand architecture during a company's category expansion.
• Strong creative direction across design, copy, video, and motion, and the ability to get hands-on when needed.
• Ability to align executives on creative decisions and explain the business rationale behind brand choices.

Requirements

• Experience building brands for financial services, payments, or identity companies.
• Experience with AI-assisted creative workflows and modern tooling (Figma, Adobe CC, Webflow).
• Experience spanning both B2B enterprise and consumer-facing touchpoints.

Benefits

• Medical, dental, and vision benefits
• Life insurance, long and short-term disability coverage
• 401k Plan with a 4% match, beginning on your hire date
• Unlimited Sick and Vacation time
• 14 paid company holidays
• 12 weeks of paid parental leave
• 4 week sabbatical after 5 years of continuous full-time employment
• Health Reimbursement Arrangements for fertility and gender affirmation
• Lunch on Proof through Grubhub credit
• Monthly work from home stipend
• Professional development credit
• Monthly reimbursement for Wellness
• And more!