[Hiring] Creative Director, Brand Studio @Webflow

Role Description

We’re looking for a Creative Director, Brand Studio, to help us build a brand that carries our lineage forward, from the early days of building on the web to the future of designing new worlds online. You’ll steward our brand’s evolution as we introduce Source by Webflow and bring it to marketing teams looking for a new home to run their business.

As a Creative Director, Brand Studio, you'll:

• Set the direction for Webflow’s brand: its identity, voice and story, across web, launches, campaigns, motion, events, recruiting and the product itself.
• Hold the quality bar and decide what ships.
• Lead by making when it matters: concepts, art direction and identity work for flagship moments.
• Elevate webflow.com as our biggest brand surface.
• Partner with Growth, Events, and Marketing so it looks great, performs well and is easy for other teams to extend.
• Encode taste into our harness.
• Turn guidelines, templates, skills, and agents into a design operating system within our harness.
• Run these tools like products, and run the quality loop: define “good,” set up reviews and evals for generated work, and send each gap back into the system.
• Build the studio’s operating system: intake, briefs, reviews, decisions and production.
• Deliver brand-defining initiatives each year, starting with how our brand evolves as our product and platform change.
• Partner with senior leaders in Marketing, Product Design, the design system team, EPD, Recruiting and executive leadership so the brand feels like one experience everywhere.
• Measure the studio by outcomes, not by how many assets it makes.
• Lead, coach and grow a multi-disciplinary senior team.

Qualifications

• BS / BA college degree or relevant experience.
• 12+ years in brand and creative work, with 4+ years leading designers.
• A portfolio of brand systems, campaigns or brand evolutions you led end to end.
• Strong web craft. You have led brand-defining sites and you know how they are built. Webflow experience is strongly preferred.

Requirements

• Have a clear point of view on the future of creative work.
• Have exceptional craft across typography, color, layout, motion and identity.
• Think in systems.
• Have strong operational instincts.
• Lead like an owner.
• Grow people.
• Stay curious and open to growth by demonstrating a proactive embrace of AI.

Benefits

• Ownership in what you help build.
• Comprehensive medical, dental, and vision plans for full-time employees and their dependents.
• 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
• Flexible vacation, paid holidays, and a sabbatical program.
• Access to mental health resources, therapy and coaching.
• A 401(k) with 100% employer match (up to $6,000/year) in the U.S.
• Localized support for cell, Wi-Fi, and WFH expenses.
• All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.