Role Description
This is a role for someone who wants to set the visual standard for PrizePicks, make a lot of the work with their own hands, and build a team of supervillains while they do it.
PrizePicks is a skill-based Daily Fantasy sports platform where fans make Picks and build Entries. The Creative Collective is the small, high-conviction team that decides how the brand looks, sounds, and shows up. The talent is some of the best and hungriest we've worked with. The work is fun, the team is fun, and we don't take ourselves too seriously. We take the work very seriously.
As Creative Director, you're the visual authority for the brand. You set the direction for campaigns across OOH, TVC, social, and in-app messaging, and you shape how the brand evolves from sport to sport and year to year. You lead Design, Copy, and Creative Ops, and you're still in the files: designing OOH, end cards, and phone screens for TV, and steering key visuals alongside your designers.
This is a player-coach seat. Expect to spend roughly 60 to 70 percent of your week making and directing the work, and the rest leading the team and representing Creative in the room. You're also the first gate. Nothing reaches the Head of Brand & Creative until you've pushed it, sharpened it, or killed it.
The team has the talent. It needs more firepower. The impact you have on this business will set us apart from the competition.
What You'll Do
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Set the visual direction
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Own the visual direction for campaigns across OOH, TVC, social, and in-app messaging
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Define how the brand flexes across sports and evolves year over year while staying unmistakably PrizePicks
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Build and present visual identity and direction decks to the broader Marketing org as visuals are finalized
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Bring a way of thinking about our creative process and brand that we're not even considering yet, and push PrizePicks to be the standard for creative and branding in this space
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Make the work
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Design hands-on: OOH, TV End Cards & Creative, campaign key visuals, in-app messages, and whatever the moment calls for
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Art direct motion and video, and add motion treatments yourself when they elevate the work
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Hold craft high at volume across every format and platform
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Lead the team
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Manage Design, Copy, and Creative Ops
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Own performance reviews, hiring decisions, and career growth for your team
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Learn each person's strengths and gaps, and put them where they do their best work
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Act as the first gate for creative: push it, sharpen it, or kill it before it goes to key stakeholders
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Have the ability to recommend when additional resources are needed beyond the team's capacity with strong business cases
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Run creative reviews with direct, useful feedback, and make sure the team moves together
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Partner across the business
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Be the face of Marketing & Brand Creative beyond just marketing
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Present finalized creative and visual direction to the wider org, and explain why the work works
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Partner with Legal to make great work inside compliance guardrails
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Keep the work culturally connected, from the TVC down to organic social
Who You Are
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A maker first. You want to be in the files, and you lead by raising the bar on the work itself
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Opinionated with taste. You can say why something is right, and you can kill what isn't
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Culturally fluent. You know the difference between participating in culture and chasing it, and your ideas start from real insight, not trends
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Hungry, fast, and efficient. Volume doesn't scare you
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A builder of people. You grow talent, set a high standard, and give feedback that makes the work and the person better
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More than a designer focused on craft. You're constantly looking for ways to break through & grow teams
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Low ego, high standards. If a teammate's idea beats yours, you back it
Qualifications
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A portfolio of strong work across sports and entertainment. We care about the work more than the years, and Daily Fantasy or adjacent industry experience is not required
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Experience leading and growing a creative team
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Figma and Adobe Creative Suite are mandatory
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Hands-on craft across OOH, TV and video, social, and digital or in-app
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Strong concepting instincts
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Experience presenting creative direction to cross-functional partners and senior leaders
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Comfort creating great work within legal and compliance guardrails
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Hungry, fast, and efficient
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A passion for sports, hip-hop, and/or culture
Bonus Points
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Motion design experience (a major plus)
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AI in your workflow in some way, shape, or form
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Experience on athlete, talent, or creator campaigns and shoots
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Experience building or evolving a brand system across multiple categories or properties
Benefits
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Company-subsidized medical, dental, & vision plans
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401(k) plan with company match
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Annual bonus
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Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
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Generous paid leave programs, including 16-week paid parental leave and disability benefits
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Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
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Company-wide in-person events and team outings
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Lifestyle enhancement program
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Company equipment provided (Windows & Mac options)
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Annual performance reviews with opportunities for growth and career development