[Hiring] Creative Lead @inBeat Agency

Role Description

We’re looking for a Creative Lead (Social & UGC) to be the final creative eye before work reaches clients. You'll review raw footage, storyboards, and final edits, and give the kind of specific, hands-on feedback that actually improves the work rather than just flags problems.

• Hold the creative quality bar
• Review storyboards, raw footage when necessary, and final edits before they go to clients
• Be the quality gate: if something isn’t ready, you say so clearly, and you explain exactly what needs to change and why
• Build and maintain the ad example library, creative checklists, and “what good looks like” guides
• Spot recurring patterns: editing habits that aren't working, storyboard mistakes, hooks that aren't landing
• Give hands-on creative direction in post
• Review raw footage after shoots and provide clear direction on what’s usable
• Give precise editing feedback to our video editors
• Understand design fundamentals well enough to give direction on static assets
• Support production with a creative eye
• Review storyboards before shoots and flag what isn’t shootable
• Give production the creative context they need to go into a shoot prepared
• Periodically join shoots at the Amsterdam studio
• Drive platform and content intelligence
• Maintain a genuine, current relationship with TikTok, Meta, and emerging short-form platforms
• Curate a regular inspiration feed for the team
• Know the difference between a format worth adopting and a trend worth skipping
• Build the team’s creative instinct
• Give Creative Strategists feedback on CSPs and scripts
• Run regular creative review sessions and inspiration shares
• Own CM’s creative identity externally
• Approve CM's own social content and website portfolio
• Help define and document CM’s creative POV over time

Qualifications

• 3–7 years of hands-on experience in video production, editing, content creation, or a creative role at a social-first agency or DTC brand
• A genuine, current feel for short-form social content
• Ability to understand paid media and performance marketing reports
• Real editing experience or close collaboration with editors
• On-set or production experience
• High EQ: ability to give honest creative feedback
• Fluent in English, confident presenting creative rationale to clients

Requirements

• Comfortable with ambiguity and pace
• Specific, timestamped, and producible feedback

Benefits

• Creative Milkshake Stipends (mental health, healthcare & internet)
• Time Off: 21 days PTO + 7 Paid Sick Days; company closure: 2 weeks at year-end
• Maternity/Paternity Leave
• Yearly Salary Review
• Long Service Incentives (starting from 2 years)