Role Description
As a Creative Director, you will join a fast-growing beauty and hair-care brand expanding its digital operations across the LATAM region. You will take charge of a lean, high-performing creative function built to support rapid digital expansion through short-form content, paid advertising, organic social media, and e-commerce creative.
This is a true "player-coach" role designed for a creative leader who thrives on both setting direction and rolling up their sleeves to execute hands-on. You will oversee copywriting, graphic design, and video editing as a single, integrated creative pod, establishing visual standards, guiding team members, and maintaining high output velocity.
Accountability: Your success will be defined by your ability to lead a multidisciplinary creative pod and consistently deliver high-volume, performance-oriented content that drives engagement and brand consistency.
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Creative Leadership & Pod Management
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Lead the copywriting, graphic design, and video editing functions as one unified creative team.
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Provide clear creative direction, actionable feedback, and workload prioritization to pod members.
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Establish efficient production workflows to resolve creative bottlenecks and ensure on-time asset delivery.
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Review all creative output for visual quality, narrative relevance, and strict brand alignment.
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Creative Strategy & Performance Concepting
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Develop high-converting creative concepts for paid advertising and organic social channels.
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Translate marketing objectives into concise, executable creative briefs for static, motion, and video assets.
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Identify creative hit rates across campaigns and iterate on successful concepts to generate variations.
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Leverage AI tools to accelerate ideation, storyboarding, and rapid content repurposing.
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Organic Content Production & Activation
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Directly create and produce organic social content hands-on, maintaining a weekly content calendar.
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Coordinate creative production tailored specifically to short-form platforms like TikTok and Instagram Reels.
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Repurpose existing footage and user-generated content (UGC) into engaging organic assets.
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Review organic reach and engagement metrics to continuously inform future creative direction.
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Paid Advertising & UGC Repurposing
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Oversee the production of fresh performance advertising creative across paid channels.
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Collaborate with copywriters on hooks and messaging, designers on visual hierarchy, and video editors on short-form execution.
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Transform UGC and creator content into multi-platform paid advertising variations.
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Review advertising asset performance with digital stakeholders to continuously improve hit rates.
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Lean Production & Budget Ownership
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Plan, schedule, and direct practical, monthly photo and video shoots within defined budget parameters.
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Maximize the volume of reusable photo and video footage generated from every lean production shoot.
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Manage the monthly creative production budget, tracking cost per asset and optimizing resource allocation.
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Maintain an organized, on-brand creative asset library to streamline future content development.
Qualifications
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Proven track record leading small, fast-paced creative teams (in-house or DTC brand experience preferred).
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Hands-on experience in short-form social content (TikTok, Instagram Reels) and paid social advertising.
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Experience in the DTC beauty or personal-care space is a strong plus.
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Proficiency across visual design and video editing software (e.g., Adobe Creative Suite, Figma).
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Comfort utilizing AI tools for ideation and storyboarding.
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Ability to interpret creative hit rates, CPC/CPA metrics, and engagement data to refine content.
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Strong production management skills with experience establishing high-volume content workflows.
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A player-coach mentality with high operational agency, speed, and resourcefulness.
Requirements
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Experience in leading creative teams and managing projects effectively.
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Ability to create high-performing content across various platforms.
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Strong organizational skills to manage multiple projects and deadlines.
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Excellent communication skills for collaboration with team members and stakeholders.
Benefits
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Guidance and support from your Operations Manager.
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Opportunities for continuous growth and development in your career.
Company Description
At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits.