Role Description
We're looking for an experienced Creative Director to join our Merch & Consumer Products team and lead the creative direction of our physical merchandise portfolio across our franchise IPs. This person will own the creative vision within an established product portfolio - defining the visual direction, setting the aesthetic standards, and ensuring every product lands true to each brand.
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Direct the product development, concept, design and sampling of merchandise across a variety of product categories.
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Ideate, concept and direct illustrations and graphic designs for merchandise & packaging, ensuring strong colour theory, brand consistency, and visual quality are upheld across all products.
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Develop on-brand art styles for new products across each respective IP, ensuring visual consistency across artists.
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Ideate and select product categories that best appeal to the target audience of each IP.
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Provide directive & feedback to the product development team on briefs, new product ideas, and artstyle pitches.
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Determine which characters, themes, and moments from IP fit best across each product line - and translating these into strong designs.
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Provide feedback to the consumer product’s art and development team across the entire merchandise production process.
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Understand each IP's audience demographics and visual designs that resonate with them.
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Collaborate closely with Sales, Brand, Licensing, Marketing, and Events teams to ensure creative direction is aligned with broader business campaigns.
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Provide clear, decisive feedback to external partners on product ideation, development, and execution.
Qualifications
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Proven experience in a Creative Director or senior leadership role focused on physical consumer products or merchandise - ideally within entertainment, gaming, or licensed IP environments.
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Strong understanding of the technical and production limitations of each product category and works creatively within those constraints.
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A sharp instinct for visual prioritisation within a defined product range.
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Demonstrable experience leading a creative team - setting clear visual direction, providing strong and constructive feedback.
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Hands-on illustrative skill and the ability to credibly direct illustrative art and define artstyles.
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A strong eye for colour theory and a thorough understanding of how it applies to physical merchandise.
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The ability to communicate creative vision clearly and confidently to both creative and commercial stakeholders.
Requirements
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Experience with graphic design - not essential, but a working knowledge of design principles for print and physical product is a definite plus.
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An understanding of or genuine interest in animation, gaming, and/or ‘internet nerd’ culture.
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Extremely organised with a strong work ethic and the ability to manage multiple product lines and priorities simultaneously.
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Positive, go-getter attitude with a genuine passion for making great products that fans love.
Benefits
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A competitive starting salary with reviews every 6 months.
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A flexible work arrangement and schedule, with options for work from home and flexi-hours.
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A casual and fun office environment where individual input is valued.
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Regular work functions and free entry to conventions and events.
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Relocation assistance for workers wishing to move to Sydney.
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Close to public transport in the heart of Parramatta and Melbourne CBD.
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Regular company breakfasts/lunches.
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A diverse team that values independent input and career development.