[Hiring] Brand Expression Designer @Procter & Gamble

Role Description

Join our Baby Care team for a chance to shape how iconic brands show up in culture, in feeds, on digital shelves, and at the exact moment consumers decide to click, scroll, or buy. As a Brand Expression Designer focused on digital commerce and social, you’ll be a hands‑on creative who brings brand stories to life through bold visuals, sharp craft, and platform‑native thinking. You’ll design content that doesn’t just look good – it performs, connects, and moves people.

This hands-on role is responsible for producing a steady flow of fresh, culturally relevant content on a weekly and monthly cadence that fuels organic social channels and paid advertising, keeping our brands visible, relevant, and connected to culture. Our team moves quickly, works iteratively, and is fast paced. Collaboration with animators and other designers and team members is required to ensure on-strategy on-brand executions.

What You’ll Do

• Create scroll‑stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Leverage trends and social mindset to design platform‑native content (static, simple motion, short‑form video, and digital shelf assets) optimized for how people behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI‑powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution – AI is part of the workflow, not a side project.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

Qualifications

• Bachelor’s Degree in Graphic Design or related creative field
• 2+ years of experience in a digital or social media design role, ideally within an agency or in-house marketing team.
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social‑native mindset - you understand trends, formats, and why things work in feeds.
• Ability to use AI tools and prompt engineering to accelerate ideation and content development.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy - you like making things together and making them better.
• Experience with motion, simple animation, or short‑form video.

Requirements

• Asset Creation
• Brand Equity
• Brand Identity
• Brand Identity Creation
• Content Creation
• Customer Needs
• Design Thinking
• Integrative Thinking
• Strategic Thinking
• Teamwork
• Visionary Thinking

Benefits

• P&G’s freelancer opportunities are for project-based or other short-term engagements that require specialized skills.
• Successful candidates for freelancer opportunities will not be considered employees of The Procter & Gamble Company or any of its subsidiaries nor will candidates be eligible for employment benefits.
• Candidates looking for regular full-time employment opportunities should begin their search here: pgcareers.com.