[Hiring] Strategic Analytics Manager @Thrive Digital

Role Description

Joining Thrive’s Data & Measurement department as Strategic Analytics Manager, you’ll own Strategic Analytics / Marketing Measurement workflows that drive growth across our clients' marketing programs. You’ll partner with internal media teams and client marketing teams by providing measurement consultation and delivering technical insights that inform business decisions. You’ll be a core part of our lift experimentation program, leading client lift tests from design through execution to final presentation. You’ll also support clients and media teams with broader data and measurement capabilities, including measurement reporting, customer or event-level analysis, or media mix modelling, and help shape the evolution of Thrive’s strategic marketing measurement service.

• Domain: Own marketing measurement outcomes through strategic and technical lenses, from scoping client objectives to executing analysis and presenting insights. This will involve designing and executing geo lift tests, building analyses and insights reporting, and consulting client and internal teams on the right measurement approaches.
• Client: Be the measurement lead across client partnerships, working with paid media teams to turn data into insights and decisions that clients can act on.
• People: Serve as a strategic translator between data and marketing teams, supporting product feedback loops, identifying gaps, and driving integrated project success. Contribute to Thrive’s knowledge across marketing measurement and strategic analytics by educating non-technical stakeholders.
• Company: Build Thrive's capacity to lead marketing measurement strategy by refining playbooks, sharing knowledge, and strengthening cross-department roadmaps and systems. Support our Data & Measurement department’s broader service and product evolution to drive stronger marketing analytics insights, tools, and strategy across our client roster.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days: Focus on learning Thrive’s systems, building relationships with your team, and understanding our current operating model. You’ll immerse yourself in existing or onboarding client workflows and begin to get acquainted with our in-house measurement solutions across lift experimentation and media mix modelling.
• In your first 60 days: Begin to support Strategic Analytics / Measurement client workflows across geo lift experimentation, custom reporting and analysis, and measurement consultation.
• In your first 90 days: Begin to own Strategic Analytics / Measurement client workflows to advance insights and measurement outcomes. You’ll collaborate with the Data & Measurement team on priority initiatives across measurement service evolution and incoming client partnerships.

Qualifications

• Marketing Measurement Expertise: You have deep experience with marketing measurement tools, advertising privacy, lift experimentation, attribution, and/or media mix modelling. You understand which data and signals matter most for marketing investment decisions.
• Growth Marketing Acumen: You're fluent in marketing metrics and unit economics across ecommerce and/or B2B demand generation (e.g., ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, MQL/SQL) and apply them in your analysis and consulting.
• Technical Data Rigour: You use data to uncover root causes and challenge assumptions, leveraging SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting.
• Consultative Influence: You have a proven track record of influencing marketing executives, gaining buy-in on complex measurement approaches, and translating data into actionable business decisions.
• Curiosity & Adaptability: You thrive in fast-moving environments, embrace evolving methods and services, and see change as an opportunity to grow.

Benefits

• Competitive total compensation package reflecting role scope, experience, and impact.
• Comprehensive benefits program with remote-first, flexible work.
• Paid vacation and wellbeing time.
• Career development support and internal career coaches.
• Robust health, dental, and paramedical coverage.
• And so much more!

Company Description

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together.