[Hiring] Director of Data & Analytics @Advantage HQ

Role Description

As Advantage HQ continues to scale, data and analytics are becoming increasingly important to how we operate, make decisions, and drive growth. We need a leader who can turn complex data into clear insights, build reliable analytics infrastructure, and establish the measurement systems that help our teams understand what is working, what is not, and where to focus next.

The Director of Data & Analytics will lead our data strategy, analytics function, and measurement infrastructure across the business. You will work closely with leadership and cross-functional teams to improve visibility into performance, strengthen decision-making, and ensure our data capabilities scale alongside the organization. This role goes beyond reporting. You will build the systems, standards, and analytical capabilities that connect data to business outcomes.

What You'll Own

• Build the data and analytics foundation:
  • Establish the data infrastructure, reporting standards, and analytical frameworks needed to support a growing, multi-channel organization.
  • Improve data quality, consistency, accessibility, and reliability while ensuring teams can trust the information they use to make decisions.
• Drive business and performance insights:
  • Translate complex datasets into actionable insights that support business strategy, client outcomes, media performance, creator partnerships, and operational efficiency.
  • Identify trends, uncover opportunities, investigate performance gaps, and help leadership understand the factors driving growth and profitability.
• Develop measurement and attribution capabilities:
  • Strengthen how we measure performance across paid media, creative, creator partnerships, affiliate distribution, and customer acquisition.
  • Improve reporting and measurement frameworks to help teams understand channel effectiveness, creative performance, customer acquisition costs, return on ad spend, and other key business metrics.
• Build scalable analytics systems:
  • Identify gaps in existing reporting and analytics workflows and develop solutions that reduce manual work, improve visibility, and support faster decision-making.
  • Partner with engineering and technology teams to improve data pipelines, dashboards, automation, and integrations across our systems.
• Lead and develop the analytics team:
  • Lead, mentor, and develop data analysts, analytics engineers, and other relevant team members.
  • Establish clear expectations, analytical standards, and accountability while building a team that delivers reliable insights and meaningful business impact.
• Partner with cross-functional leadership:
  • Work closely with media, creative, creator partnerships, finance, operations, and executive leadership to align analytics priorities with business objectives.
  • Help teams move beyond descriptive reporting toward better forecasting, experimentation, performance optimization, and data-informed decision-making.
• Establish a data-driven operating culture:
  • Build processes that make data a consistent part of how the organization operates.
  • Promote clear KPI definitions, reliable reporting, analytical rigor, and a shared understanding of performance across teams.

Qualifications

• 8+ years of experience in data analytics, business intelligence, data engineering, performance analytics, or a related field, including leadership experience.
• Experience building or scaling a data and analytics function.
• Strong SQL skills and experience working with modern data warehouses and analytics infrastructure.
• Experience with BI and visualization tools such as Looker, Tableau, Power BI, or similar platforms.
• Experience designing dashboards, KPI frameworks, reporting systems, and performance measurement processes.
• Strong understanding of marketing analytics, paid media measurement, attribution, customer acquisition, and e-commerce performance.
• Experience working with large, complex datasets from multiple platforms and business systems.
• Familiarity with data pipelines, ETL/ELT processes, data modeling, and data quality management.
• Experience managing, mentoring, and developing analytics professionals.
• Strong business judgment and the ability to communicate analytical findings to non-technical stakeholders.
• Experience in an agency, DTC, e-commerce, performance marketing, or high-growth technology environment is valuable.
• Familiarity with AI-driven analytics, predictive modeling, experimentation, or marketing measurement solutions is a plus.

Benefits

• Opportunity to shape the data and analytics capabilities behind a rapidly growing, creator-led growth organization.
• Significant ownership over how we collect, structure, measure, and use data across the business.
• Direct influence on strategic decisions, operational efficiency, media performance, and our ability to scale.
• Help build the analytical foundation that connects our media spend, creative output, creator network, proprietary technology, and client outcomes into a clearer picture of business performance.

Location

Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best. We care far more about ownership, judgment, analytical rigor, and execution than geography.