[Hiring] Associate Data Analyst @Cengage Group

Role Description

We are in search of an Associate Marketing Analyst who combines technical experience with a data-centric perspective to join our team. The Marketing Analytics team at Cengage offers a chance to guide our marketing tactics based on solid data insights. You will become part of an ambitious team focused on employing data to promote business growth and advance our marketing campaigns. Your role will be essential in guaranteeing our marketing investments are optimized and our strategies are grounded in accurate data analysis.

Key Responsibilities:

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Qualifications

• Bachelor's degree or equivalent experience
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
• Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL
• Strong organization skills
• Nice to have: experience using CRM data (e.g., Salesforce) and marketing automation tools (e.g., Marketing Cloud)

Company Description

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching, and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.