[Hiring] Public Relations Specialist @American Association of Critical Care Nurses

Role Description

The Public Relations Specialist is responsible for independently evaluating, developing, and managing public relations, media relations, and external communications initiatives that support AACN’s strategic priorities, advocacy efforts, products, programs, and member engagement objectives.

• Serves as a subject matter expert within the Integrated Marketing function.
• Applies specialized knowledge in public relations, media relations, storytelling, messaging, and reputation management.
• Partners with the Integrated Marketing Director, organizational leaders, marketing teams, product owners, and external partners.
• Exercises independent judgment and discretion in managing complex communication assignments.
• Operates within established organizational strategy while independently determining methods, tactics, and execution approaches.

Qualifications

• Demonstrated experience independently managing and executing public relations, media relations, and communications initiatives.
• Advanced understanding of media relations practices.
• Exceptional writing and editing skills.
• Ability to translate organizational priorities into compelling stories and communications materials.
• Strong understanding of integrated marketing and communications principles.
• Experience supporting crisis, issues management, and advocacy communications.
• Strong collaboration and relationship-building skills.
• Experience using media monitoring, social listening, analytics, and audience insights.
• Strong project management, organizational, and prioritization skills.
• Excellent judgment, discretion, communication, and problem-solving skills.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or an equivalent combination of education and experience.
• Minimum 7 years of progressive experience in public relations, media relations, corporate communications, or a related field.
• Demonstrated experience developing and managing public relations and communications strategies.
• Experience managing media relationships and evaluating media opportunities.
• Experience managing crisis communications, advocacy communications, or issues management.
• Experience exercising independent judgment in managing complex communications initiatives.

Benefits

• Generous paid time off.
• Low-cost health plans for medical and mental health services.
• Dental and vision coverage.
• Company-paid life and short-term disability insurance.
• A variety of other benefits.
• Retirement savings program with employer matching and additional company contribution.
• Flexible work arrangements to support work/life balance.