[Hiring] Regional Business Director @Brunswick Corporation

Role Description

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

• Drive regional growth through active dealer acquisition, development, and retention while delivering a high-touch, field-based partnership experience.
• Own execution of revenue, margin, and share objectives by leading and coaching Business Development Managers (BDMs) in-market.
• Maintain a strong field presence with dealers and the network across Southeastern US to directly influence performance, resolve issues, and identify growth opportunities utilizing Mercury products.
• Manage the day-to-day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals.
• Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners.
• Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time.
• Oversee onboarding and hands-on, on-the-job training of BDMs to ensure readiness to execute and effectively manage dealer relationships.
• Assess performance of BDMs in-market and develop targeted coaching and development plans aligned to regional performance needs.
• Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement.
• Collaborate with sales leadership to evaluate market needs and trends.
• Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback.
• Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field.
• Develop and maintain strong working relationships with key dealers through consistent in-person interaction and follow-up.
• Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities.
• Assess issues within the region, resolving where possible and report back to upper management when follow up is required.
• Partner with category management on current products and support successful execution of new product introductions.
• Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities.
• Recruit, develop, and retain top talent, building a high-performing, execution-focused field sales team.
• Serve as a cross-functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network.

Qualifications

• Bachelor’s degree desired.
• Track record of exceptional sales performance with the demonstrated ability to discover business opportunities.
• 5-10 years working with a dealer organization or equivalent.
• A documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization.
• Verbal and written skills necessary to effectively communicate within Mercury and within the dealer network.
• Excellent organizational skills are a must.
• Ability to understand the market and apply inputs into a regional demand plan that drives production; possess a high level of business acumen.
• Ability to work with diverse personalities while remaining tactful, professional, and flexible.
• Ability to coach and motivate field staff.
• Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor.

Requirements

• Good working knowledge of Mercury & related products.
• Prior Marine Industry experience.
• Basic Marine Technical & Product Knowledge.
• Bilingual proficiency in English and Spanish (written and verbal) preferred.
• Solid presentation skills.
• Willingness to 'take responsibility' and get the job done under any circumstances.
• Working knowledge of the law as it pertains to sales and advertising.
• Leadership & interpersonal skills.
• Knowledge of policy administration.
• Ability to understand, develop, and manage a budget.
• Advanced Computer Skills in Microsoft Applications and ability quickly adapt to job specific programs and processes.

Benefits

• Medical, dental, vision.
• Paid vacation.
• 401k (up to 4% match).
• Health Savings Account (with company contribution).
• Wellbeing program.
• Product purchase discounts.
• Annual discretionary bonus eligibility.