[Hiring] Business Development Manager @CapsLock

Role Description

CapsLock builds long-term marketing solutions for large partners. We don’t just run ads - we become a permanent marketing partner for our clients. For years our core market was home services and home improvement. Now we are expanding into new industries. Some target examples are: insurance, senior care, healthcare, wellness, and beauty. This role is a key part of that growth.

Almost every company that takes a first meeting with us likes what we offer. Our challenge is simple: we need more first meetings with the right companies. That is your job. This is a pure “hunter” role - 100% focused on new business. You will not manage existing accounts or campaigns.

• Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers.
• Run creative, multi-channel cold outreach: email, LinkedIn, phone calls, and non-standard touches. Build smart sequences (7+ touchpoints), not email blasts.
• Book meetings with the right size of companies - quality over quantity. Example: from 7 target companies in an industry, we expect at least half on a call.
• Attend 4-6 industry conferences per year: network, learn the market, bring back insights and ideas.
• Spend your first 2-3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t.
• Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date.

Qualifications

• 5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing).
• A book of business you built from scratch - and real numbers to show: open rates, reply rates, booked meetings.
• Expert level in LinkedIn Sales Navigator.
• You’re looking for a long-term home: this is a full-time, fully dedicated role - we invest in this hire and expect the same commitment back.
• Hands-on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, HubSpot, Salesforce, or similar).
• Multi-channel prospecting: you don’t stop at one email and one call — you use sequences, creativity, and persistence.
• Mature, strategic, process-driven mindset; excellent written and spoken communication.
• Based in the US or Canada, able to work EST hours and travel to conferences.

Requirements

• Experience with Apollo, ClickUp, or Tableau.
• Experience in insurance, senior care, healthcare, wellness, or beauty industries.
• Confident conference networking experience.

Benefits

• Remote Work: We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
• Paid Time Off: Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
• Ongoing Learning: We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
• Home Office: We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
• Physical Well-Being: From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
• Unlimited Sick Days: Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.
• Medical Coverage: We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
• Co-Working Space: If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
• Fun Stuff: From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.