[Hiring] Business Development Manager @Rula

Role Description

As a Business Development Manager - Consultants & Health Plans, you are the engine behind Rula’s B2B growth. You’ll build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.

We’re seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

Qualifications

• 5+ years in healthcare (carrier or consulting firm) with 5+ years in a client-facing sales or account management role (e.g. Aon, WTW, Mercer, Brown & Brown, Gallagher, Alliant, USI) or medical carrier (e.g. Aetna, Anthem, Cigna, United, Blues) or EAP organization (e.g. Spring, Lyra, Modern Health, ComPsych, Curalinc).
• Proven ability to engage and build high-trust partnerships within the consultant and healthplan community.
• Experience owning or co-owning consultant and healthplan relationships and influencing employer opportunities through those channels.
• Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency and/or Account Management experience.
• Understanding with funding arrangements (self-funded vs. fully insured plan structures), medical plan designs, EAP programs, and how consultants and health plan sales advise employer clients.
• Ability to lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy once onboarding is complete.

Requirements

• 1+ years experience in a high-growth start up in the mental health space.
• 1+ years experience working within an EAP organization or deep understanding of the EAP space.
• Located or has primary relationships on the West Coast; comfortable with traveling up to 20%.
• Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps.
• Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management.

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii).
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access: Start saving for your future.
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees).
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering.
• Employee Assistance Program (EAP): Supporting your mental and physical health.
• Quarterly department stipend: Fun team-building activities or in-person gatherings.
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all.
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend.

Company Description

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.