[Hiring] AI Solutions Lead @Instacart

Role Description

Most companies are layering AI onto existing processes. This role is about something different: rebuilding those processes from the ground up, so teams can do work that actually matters.

Instacart's Marketing team has set ambitious AI goals — and this is the person who makes them real. You'll be the first role of this kind in Marketing, embedded in the org with a clear mandate:

• Identify what's slow, manual, or broken across the Marketing organization and rebuild it into something fundamentally better.
• Transformational focus: building solutions that make people wonder how they ever worked without them.
• Act as the connective tissue for Marketing's AI ambitions — convening the people who own AI goals, unblocking what's stuck, and creating internal momentum.

What you'll cook up in your first year:

• Building (60%)
  • Identify high-impact workflows, systems, and processes across Marketing that are slow, manual, or duct-taped together — and rebuild them AI-natively, from the ground up.
  • Own the full cycle: understand the current state, design the solution, build it, ship it — then measure what changed.
  • Walk in with work already queued. Early builds include:
    • Recurring leadership and planning narratives — transforming how Marketing produces its MBR, quarterly planning summaries, budget variance write-ups, and channel performance narratives.
    • Integrated campaign launch process — automating key steps from campaign ideation to launch.
    • Brief quality and standardization — an AI review layer that evaluates briefs before they leave the building.
  • Build with portability in mind — your solutions should be constructed so others can pick them up, adapt them for their own context, and extend what you've built.
  • Develop and maintain an intake framework: gather inputs from across the org, evaluate feasibility and impact, and prioritize requests.
• Driving Adoption (20%)
  • Own the change management side of every build: create the conditions for people to trust what you've built.
  • Evangelize internally — write up wins, build case studies, show other teams what's possible.
  • Create energy around AI across Marketing — showing people things they didn't know were possible.
• Orchestration & Thought Partnership (20%)
  • Lead the MarComms AI KR forum: convene AI KR owners across Marketing.
  • Act as a working partner to AI goal owners — unblocking vendor delays and solving capability gaps.

Qualifications

• 7+ years in marketing operations, marketing strategy, or a closely adjacent discipline.
• Proven builder with a track record of impact — shipped AI-powered workflows and processes.
• Hands-on daily experience with frontier AI tools such as Claude, GPT-4o, or Gemini.
• Experience building agentic systems where AI components interact with each other.
• An adoption-minded approach to building — designing for adoption from day one.
• Strong communication skills, with the ability to explain what you're building and why it matters.
• Prioritization discipline — able to evaluate requests and determine AI candidates.

Requirements

• A framework for evaluating AI vendors and tools quickly.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant and annual refresh grants.

Company Description

Instacart is transforming the grocery industry, inviting the world to share love through food. We believe everyone should have access to the food they love and more time to enjoy it together.