[Hiring] SME – Meta Conversions API Professional Certificate - Advanced @SweetRush

Role Description

We are seeking a mid-to-senior level Measurement, Marketing Operations, or Performance Marketing Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a five-course Coursera professional certificate titled Meta Conversions API Professional Certificate.

• Location: Remote (Global / US Preferred)
• Contract Type: Freelance / Independent Contractor
• Project Duration: Estimated execution across the development cycle
• Project Capacity: Not to exceed 80 hours allocated across the full 5-course certificate program
• System Requirements: Must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs.
• Salary/Hourly Range: $60.00 per hour

Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:

• Checkpoint 1: Program Outline Review
  • Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.
  • Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.
• Checkpoint 2: Full Course Atlas (Script) Review
  • Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure.
  • Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.
• Checkpoint 3: On-Platform Final Review
  • Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.
  • Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.

Continuous Quality Assurance & Content Creation:

• Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims.
• Data Quality Validation: Verify that explanations of data freshness, event match quality indicators, event deduplication monitoring, and redundant browser-to-server tracking connections are technically accurate and current.
• Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required.
• Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text.

Qualifications

• Current, hands-on experience implementing, auditing, or advising on Meta Conversions API integrations.
• Mid-to-senior level practitioner (5+ years of dedicated experience in digital measurement, performance marketing, marketing operations, or marketing technology).
• Background working in agencies, in-house performance marketing, analytics consulting, omnichannel retail, or platform-partner environments where server-side data reliability is essential.
• Direct, current experience with Meta Conversions API, Meta Events Manager, Pixel, Ads Manager, event diagnostics, and privacy-aware measurement workflows.
• Practical experience with Google Tag Manager implementation workflows, including event configuration and tag-based server-side tagging or partner connection deployments.
• Ability to evaluate if content is properly scoped for an entry-to-mid career marketing manager or analyst audience.

Requirements

• Live Active Access to: Meta Events Manager, Meta Conversions API, Meta Pixel, Google Tag Manager, Meta Ads Manager reporting, and Meta Business Suite / Business Manager.
• Verify that server-side tracking concepts and diagnostics match current platform realities; flag claims that contradict official Meta documentation; ensure privacy-first measurement framing is accurate.

Benefits

• Remote work flexibility.
• Collaborative work environment.
• Competitive hourly rate.

Company Description

At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish.

We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence.

SweetRush is an Equal Opportunity Employer committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.