[Hiring] GTM & Data Operations Lead @Secure IQ Services

Role Description

We’re seeking a hands-on GTM & Data Operations Lead to join a global B2B demand generation agency delivering appointment setting, outbound campaigns, digital demand generation and pipeline generation programmes for leading technology brands. This is a senior role with ownership of the agency’s GTM infrastructure, data operations and internal AI strategy.

• Clay and Salesforce are central to the role, alongside data enrichment platforms, API integrations, automation and campaign delivery systems.
• You’ll set the direction and build the solutions yourself: developing complex enrichment workflows, improving CRM integrations, introducing AI-powered processes and turning buying signals into actionable campaign audiences.
• A major focus will be developing a practical AI roadmap and implementing improvements that reduce manual work, strengthen data quality and make campaign delivery more efficient.
• You’ll also own the technical setup and delivery of personalised outreach and digital activation campaigns.
• You’ll work closely with leadership, sales, account management and campaign delivery teams.
• As the function grows, there will be an opportunity to build and manage additional headcount.

Qualifications

• Experience working within an ANZ-based B2B agency, demand generation business or GTM operations environment.
• Strong, hands-on Clay experience, including complex enrichment workflows, APIs and automation.
• Strong, hands-on Salesforce experience, including CRM administration, workflows and integrations.
• Proven experience building and maintaining GTM infrastructure.
• Experience implementing AI and automation solutions in a commercial environment.
• Strong understanding of B2B data sourcing, validation, enrichment and quality assurance.
• Knowledge of ICP targeting, intent signals and account-based prospecting.
• Ability to translate commercial requirements into reliable technical workflows.
• Excellent communication, organisation and stakeholder management skills.
• Demonstrated ownership of technical projects, with the ability to prioritise, troubleshoot and work independently.
• Based in Australia or New Zealand and available to work Sydney business hours.

Requirements

• Lead the agency’s internal AI strategy, identifying opportunities to improve efficiency, quality and scalability.
• Design and implement AI-powered workflows across data operations, campaign delivery and internal processes.
• Evaluate AI tools and integrations, prioritising practical applications with measurable commercial value.
• Develop an AI roadmap with leadership and maintain reliable, measurable solutions.
• Own the GTM technology stack, with Clay and Salesforce at its core.
• Build, maintain and optimise enrichment workflows, automations and API integrations.
• Manage Salesforce administration, workflows, campaign processes and reporting.
• Improve data flows between Salesforce, Clay and connected platforms.
• Troubleshoot technical issues, coordinate development requirements and prioritise improvements.
• Own B2B data sourcing, account identification, contact enrichment and validation.
• Establish quality controls and measurable standards for prospect data.
• Support ICP development, audience segmentation and target account selection.
• Develop buying-signal workflows, intent-led targeting and propensity scoring models.
• Translate client requirements into actionable targeting strategies.
• Improve data coverage, accuracy and cost efficiency across campaigns.
• Own the technical setup, launch and ongoing optimisation of personalised outreach and digital activation campaigns.
• Build scalable personalisation workflows using Clay, AI and connected platforms.
• Manage campaign audience creation, enrichment, segmentation and activation requirements.
• Ensure campaigns launch on time and deliver measurable results.
• Develop repeatable delivery processes and reduce manual work through automation.
• Identify bottlenecks and improve the speed and reliability of campaign delivery.
• Establish clear documentation, project priorities, ownership and quality standards.
• Keep commercial and delivery stakeholders informed of progress, dependencies and technical decisions.
• Help develop the function as the business scales, including mentoring or managing additional technical resources.

Benefits

• A senior, hands-on role with ownership of GTM infrastructure, data operations and AI strategy.
• Direct collaboration with leadership and influence over technical priorities.
• Exposure to campaigns for leading B2B technology brands.
• The opportunity to build scalable systems across multiple clients and service offerings.
• Scope to build and manage a technical team as the function grows.
• Sydney-based opportunity, with remote candidates across Australia and New Zealand considered.