[Hiring] General Manager DACH @Appinio

Role Description

Your mission as a General Manager DACH is Appinio’s flagship market and primary revenue driver. Instead of building from zero, you will step into an established, high-performing organization to drive its next phase of scale and operational maturity.

• Own GTM Strategy & Decision-Making:
  • Serve as the final authority on DACH market strategy, priorities, and resource allocation.
  • Focus on creating internal alignment, resource planning, and establishing a clear operating rhythm across teams.
• Hold End-to-End P&L Accountability:
  • Take a holistic view across Marketing, Sales, Customer Success (CS) to identify where to optimize, invest, or restructure to maximize regional growth and operating margin.
• Lead Complex Enterprise Deals:
  • Personally lead or co-lead high-stakes commercial negotiations and enterprise client pitches.
  • Leverage deep Quantitative Market Research expertise to establish instant authority.
• Act as Appinio’s Brand Ambassador:
  • Publicly represent Appinio across the DACH region—owning stage presentations, keynotes, media opportunities, and executive network-building.
• Drive Cross-Functional Alignment:
  • Directly lead DACH Marketing, Sales, and CS leads.
  • Build a tight, influential strategic partnership with the Research Consulting group to ensure seamless alignment between strategy and research delivery.

Qualifications

• You bring proven operational discipline in scale.
• You possess deep Quantitative Market Research authority.
• You have hands-on P&L management experience.
• You are a confident, high-profile public spokesperson.
• You excel at leading through influence.
• You bring a strong GTM focus and operational savvy.
• You are fluent in German and English.

Requirements

• Strong track record scaling or optimizing an established, multi-functional organization in a mature market context (ideally DACH).
• Credible domain expertise in Quant MR (agency, vendor, or tech platform side).
• Experience owning and optimizing a regional or global P&L in a mature business environment.
• Charismatic and experienced on stage, comfortable in front of press and industry bodies.
• Demonstrated political skill and stakeholder diplomacy.
• KPI-driven leadership for GTM teams paired with AI savvy regarding automation across GTM functions.
• Native or bilingual fluency in German alongside professional fluency in English.

Benefits

• Average of 30 vacation days taken, with no hard cap on the number of vacation days.
• Temporary work from abroad for up to 180 days per year if based in the EU.
• All necessary hardware provided, including your own MacBook.
• Access to a mobility budget or Deutschland ticket if located in Hamburg or Berlin.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to co-working spaces in cities where most Appinioneers are located.

Company Description

Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. We help companies understand how consumers think and make smarter decisions.