[Hiring] Director of Supply & Demand @LawnStarter

Role Description

This role owns marketplace dynamics. Pricing sits on one side, Pro incentives and supply planning on the other. This is a complicated multivariate equation that needs a person who can understand the complicated optimization of scaling markets profitably while driving happier customers and pros. They need to be able to develop the system essentially from scratch that can drive success across hundreds of markets simultaneously. You'll start as an individual contributor with no direct reports, in a new seat reporting to the COO. Hiring comes after you've proven the model works. The seat is new, so plenty of the work arrives unframed. That's the working condition here, not an exception to it.

The share of services completed by top pros is short of where it needs to be, harming retention and our customer experience. Nobody owns balancing the two sides of this marketplace or driving market by market improvements as one job today; this role changes that.

What You'll Own

• Pricing: Instant quotes, manual quotes, dynamic pricing, and the pricing tests that need to be running before our spring seasonal peak.
• Pro incentives and supply planning: Incentive design that gets tested with Pros in the field, not modeled in a spreadsheet.
• Matching and Service Completion Rate: Shared with Product. Service Completion Rate is a number this role is judged on.

Problems to Solve

• Raise the Service Completion Rate that is costing us customers.
• Get ahead of a wildly seasonal marketplace.
• Make pricing a real-time balancing lever.
• Design a playbook of levers that change behavior and protect spend.

What Success Looks Like (Year 1)

• Service Completion Rate has moved meaningfully in the right direction.
• Automated pricing and other dynamic market-balancing tools are live and demonstrably lifting contribution LTV.
• You've built the system of tools and agentic system that take us from managing supply and demand with a sledgehammer to a scalpel.
• The COO can hand you a supply or demand problem with no playbook and trust that what comes back is data, a recommendation, and a plan to execute it.

Who You Are

• An elite AI builder.
• Marketplace-balanced.
• A pricing owner.
• A modeler, not a requester.
• A partner who can help drive strategy collaboratively.
• A finisher.

This Role Is NOT

• A people-management role.
• A fit for anyone who isn't already an elite AI builder.
• A role with a slow quarter to ease into.
• A strategy-only seat.

Compensation & Benefits

• Base salary: $185,000 to $230,000.
• Equity component: We want the person who takes this role invested in whether the marketplace delivers the service it promises.
• Healthcare: Medical, dental, and vision.
• Fully remote (US): All of LawnStarter is remote.
• Flexible time off: We focus on results. Take what you need.