[Hiring] Senior Account Director @Eyes On Eyecare

Role Description

We are looking for an independent, efficient, and highly motivated Senior Account Director to help us wow our clients and deliver top results. This individual will be instrumental in helping us make our mark in this rapidly expanding industry.

The Senior Account Director will report to our VP of Client Services and will be responsible for working directly with Clients to orchestrate and execute content and campaigns such as:

• written articles
• advertising
• email marketing
• film projects
• eBooks

The Senior Account Director will manage clients, build successful relationships, and effectively communicate with the internal content, marketing, and web engineering teams to execute effectively.

What you'll own

• The client relationship: You are the person your clients call. You'll run kickoffs, set expectations that hold, handle the hard conversations before they escalate, and know each account well enough to spot what they need before they ask.
• Program execution: You'll translate signed work into a real plan, keep it current in our system of record, and drive it across Content, Design, Film, Marketing, and Engineering.
• Your team: You'll coach two to three Account Managers — not by reviewing their work, but by building their judgment until accounts can sit with them outright.
• KOLs and clinical partners: You'll work directly with the optometrists and ophthalmologists who host, write, and appear in our programs, and be the reason they want to work with us again.
• Growth and renewal: You'll know where every account stands on renewal, carry a real point of view on what should happen next, and work with Sales to shape it.
• Results and readouts: You'll track campaign performance and bring it back to the client as a conversation about what worked and what comes next.

What will you be doing?

• Client communication and management:
  • Regularly interface with Clients and agencies via phone and email to keep them updated on project statuses and to obtain feedback on deliverables.
  • Consult with Clients as a true partner to deliver top-tier service and uncover innovative solutions for their most pressing needs.
  • Independently manage client relationships.
  • Occasionally meet with Clients at in-person events or trade shows to better understand their goals and strategize initiatives to meet them.
• Team and project management:
  • Host kick-off calls with Clients to ensure projects start off on the right foot and are set up for success.
  • Track campaign metrics and deliver results to Clients.
  • Coach, lead, and cultivate the talent of other Account Directors, Managers and Account Coordinators on your team.
  • Translate client proposals into our internal project management system.
  • Carefully track project statuses and deadlines and update other team members on what's needed.
  • Track and resolve client edits to lengthy, written articles and multimedia pieces.
• Campaign strategy and execution:
  • Work with various graphic designers, editors, marketing professionals, and creative directors to conceptualize, plan, and ensure the successful launch of high-budget marketing, advertising, and content campaigns.
  • Work with client and internal stakeholders to produce engaging and informative articles.
  • Coordinate and oversee film shoots and work with our film specialist to craft short films.
• Business development and operational improvements:
  • Work with our CEO, COO, and VP of Client Services to analyze new business opportunities and create unique pitch ideas to secure new Clients and grow existing business.
  • Coordinate with doctor KOLs on clinical programming.
  • Provide progress reports, updates, and critical Client information to our sales team.
• Travel and event coverage:
  • Travel: roughly six to ten trips a year for film shoots, industry trade shows, client meetings, and events.
  • Evening coverage: two to three nights a month, with the occasional weekend for live virtual events.

Qualifications

• 7+ years of account management experience at a marketing agency
• 5+ years of experience in managing content and marketing projects
• Experience interfacing with Clients at large healthcare corporations
• People management experience
• Experience interfacing with marketing, content, designers, and product specialists

Top candidates will also have:

• Demonstrated experience retaining and/or expanding client accounts
• Agency experience
• A background or experience in eyecare

Company Description

Eyes On Eyecare is a distributed organization whose team members primarily work remotely. We've built an organization where everyone is passionate about where they work and what they do, and we think the greatest benefit of working at Eyes On Eyecare is the freedom to define your role and the ability to make critical decisions that have a direct impact on the success of the company.

Benefits

• Competitive salary, commensurate with experience
• Comprehensive health insurance (90% silver plan coverage)
• Vision insurance
• Dental Insurance
• 401(k)
• Annual Profit Share
• Paid Time Off, Sick Time, and Paid Holidays, Flex Time, Bonus Time Off
• Remote: All employees work 100% remotely!
• Volunteer Time Off
• Quarterly team events
• MacBook (Apple equipment)