[Hiring] Account Manager @USA TODAY Co.

Role Description

The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales.

• Closely partner with sales team(s), in owning the client relationship by building solid rapport, demonstrating transparency, & delivering results against joint business objectives.
• Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship.
• Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.).
• Articulate media programs to devise appropriate strategies and campaign implementation plans.
• Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions.
• Advise our clients on how best to leverage feasible ongoing and impending marketing strategies.
• Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels.
• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies.
• Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques.
• Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams.

Qualifications

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English.
• 2+ years of hands-on experience managing online/digital advertising campaigns.
• Must have 3+ years of client-facing service/account management experience.
• Google Ads & Google Analytics Certified.

Requirements

• Ability to quickly master business process, marketing, and technology concepts.
• Demonstrated expertise in customer relationship management.
• Mastery of key technologies and systems to review and advise on digital marketing campaigns.
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns.
• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle.
• Demonstrated expertise with digital marketing publishing systems & processes.
• Excellent verbal & written communication skills.
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business.
• Proven track record in relationship building and account management.
• Works efficiently and is always looking to streamline processes & workflows.
• Moderate Excel and PowerPoint skills required.

Benefits

• Annualized base salary for this role will be $65,000.00 - $75,000.00.
• Variable compensation may be applicable based on the role.