[Hiring] Writer, Website Content and Optimization @American Heart Association

Role Description

The American Heart Association has an exciting opportunity for a Writer, Website Content and Optimization to join our Content and Channel Strategy Team. This is a full-time, 12-month temporary contract position with the flexibility to work remotely.

This role blends website content development, audience-centered writing, UX content formatting, and content optimization. The Writer, Website Content and Optimization helps shape how audiences experience digital content by creating, updating, and refining website content that is clear, useful, discoverable, and aligned with audience needs.

Responsibilities include:

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through both traditional search engines and emerging AI-powered search and discovery experiences.
• Develop content that reflects audience intent, search behavior, and various stages of the audience journey.
• Support the transition of content from the current website to future digital experiences by editing, revising, and developing content as needed.
• Serve as the primary content liaison between content teams and web teams, helping ensure content requirements and digital experience needs remain aligned throughout planning and implementation.
• Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with organizational voice, tone, accessibility, and audience standards.
• Review and refine content to improve readability, scannability, usefulness, and overall audience experience.
• Apply established best practices for website content structure, content design, information architecture, and digital user experience.
• Self-edit and provide final proofing to ensure accuracy, quality, consistency, and attention to detail.
• Maintain awareness of evolving digital content, UX writing, content design, search, and AI discoverability trends to inform content development.
• Other projects as assigned.

Qualifications

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience.
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences.
• Understanding of audience journeys, search intent, and how users find and consume information online.
• Ability to translate complex information into clear, concise, user-friendly digital experiences.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.
• Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility considerations.
• Experience collaborating with web teams, marketers, strategists, and subject matter experts.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple content projects and deadlines simultaneously.
• Experience with content management systems; Sitecore experience preferred.

Requirements

• You start with the audience, seeking to understand what they need and how content can help them accomplish their goals.
• You think beyond the words on a page and consider the entire digital experience.
• You create content that is useful, intuitive, and easy to navigate.
• You balance audience needs, organizational goals, and digital best practices when developing content.
• You can manage multiple projects and deadlines without compromising quality or consistency.
• You collaborate naturally with partners and stakeholders while maintaining ownership of your work.
• You welcome feedback and use it to continuously improve content quality and audience experience.

Compensation & Benefits

• The expected pay range for this position is $70,000 - $80,000.
• Pay is commensurate with experience; geographic differentials to the pay range may apply.
• The American Heart Association invests in its people with a competitive base salary and regular market reviews.
• Performance and Recognition: You are rewarded for achieving success through annual salary planning and incentive programs.
• Benefits: A wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program.
• Professional Development: Join Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
• Work-Life Harmonization: Paid Time Off (PTO) at a minimum of 16 days per year for new employees.
• Tuition Assistance: Financial assistance for employees wishing to further their education and career.