[Hiring] Technical Content Lead @Soda Data

Role Description

Data quality is the bottleneck of the AI era. Every Fortune 500 is trying to solve it. We're the team they call. Soda is the data quality layer for Disney, Ralph Lauren, CBRE, HelloFresh, 2K Games, and Nubank. Our open-source engine, Soda Core, is used by companies like Tesla, Slack, Adyen, Walmart, and JPMC. The category is growing fast because AI doesn't work on bad data.

We're hiring one person to own content at Soda, end to end. Soda's mission is to monitor the world's decisions. We're building the first Data & AI performance monitoring platform that spans data collection to automated decision-making. Soda helps customers find, understand, and fix data quality issues.

• The website, technical blogs, webinars, and product videos.
• Build the system that can handle content creation.
• Join the Growth team reporting to a co-founder.
• Possible titles: Content engineer, technical content marketer, growth engineer, marketing engineer, GTM engineer, developer advocate, or technical writer.
• Focus on writing and building; the ability to do both is rare.

Why this is a real problem and not a content calendar:

• Expertise is already in the building.
• Founders have argued about this category for a decade.
• Customer engineers work inside broken pipelines at Fortune 500s.
• Customers provide insights that aren't published anywhere.
• Your job is to extract knowledge and publish it efficiently.

Taste is the bar:

• Anti-slop is the whole point.
• Hiring for judgment to improve drafts and fix pipelines.
• Output should reflect distinct voices of contributors.
• Your profile and following will indicate success.

What this is not:

• Not a software engineering job; you'll write code daily but won't build products.
• Not a traditional marketing or DevRel role; no agency or conference circuit.

Requirements:

• Send us something you wrote that a technical audience actually read.
• Serious prompt engineering: multi-step LLM pipelines with structured outputs.
• 3+ years building things that go to market: technical content, growth engineering, marketing engineering, GTM engineering, DevRel, marketing ops, RevOps, or a founder background.
• Enough code to be autonomous: Python or TypeScript, APIs, webhooks, a database.
• Enough data fluency to be credible: writing for Staff Data Engineers and CDOs.
• Generalist instinct: find constraints and fix them.
• Independence: no need for hand-holding in a distributed team.
• Fluent English.

Good to Have

• Grown a technical audience: newsletter, blog, LinkedIn, open source, YouTube.
• Experience in content, growth, or DevRel in data, developer tools, or infrastructure.
• Shipped agentic workflows to real users: MCP servers, Claude skills, tool-using agents.
• Ability to shoot and cut video.
• Experience in data quality, data management, or data observability industry.

Compensation

• $120,000-$130,000 / €110,000-€120,000 per year + equity.
• Fully remote (US or EU-based), with offices in Brooklyn if desired.
• All the tokens you need, across all frontier models.
• Real ownership, real impact, no micromanagement.
• Colleagues in 12+ countries.

Our Values

• Freedom with responsibility, transparency, and a growth mindset.
• No tolerance for dishonesty; value open and direct communication.
• Proactively address potential issues before they become critical.
• Full autonomy to make impactful decisions.

Why you will love to join Soda

• Be part of a transformation in data quality.
• Ownership from day one; remove bottlenecks.
• International culture with colleagues in 12+ countries.
• Work on your own terms: fully remote, flexible hours.
• Paid the same wherever you are; no geographic discount.
• Your name on the work; build your own audience on company time.
• Direct line to the founders for category discussions.

What you might not love

• Rapidly changing priorities; fast-paced environment.
• Flexibility required; constant learning.
• Kill a lot of your own output; accurate but lifeless content goes in the bin.
• Judged on output, not architecture.

Hiring Process

• 15-minute phone screen with a founder.
• Short Assignment.
• Craft deep dive (90 min).
• Culture fit (1 hour).
• We answer every application; candidates hear back within 3-5 days.
• If it's not a hell yes, it's a no, and we'll tell you quickly and kindly.