[Hiring] SEO Content Writer @Law Offices of Sabrina Li

Role Description

We are seeking a skilled and detail-oriented Marketing Content Writer with strong SEO expertise to develop high-quality, engaging, and conversion-focused content. This role is instrumental in driving organic traffic, enhancing search engine rankings, and supporting the firm’s overall marketing and growth objectives.

Qualifications

• Minimum 3 years of hands-on experience as a content writer, copywriter, or in a similar role, with experience creating SEO-focused content
• Solid understanding of SEO fundamentals, including on-page optimization, keyword strategy, and content structure
• Familiarity with Generative Engine Optimization (GEO) or experience structuring content for AI-driven search is strongly preferred
• Experience with tools such as Google Search Console, GA4, Ahrefs, or SEMrush
• Strong writing, editing, and proofreading skills in English
• Experience in legal, SaaS, or B2B content writing, and bilingual proficiency in Mandarin and/or Spanish is preferred, but not required
• Familiarity with content management systems such as Webflow is a plus
• Understanding of content hierarchy, semantic structuring, search intent, and conversion-focused writing
• Strong attention to detail, research, and problem-solving skills, with the ability to analyze content performance data and translate insights into actionable improvements
• Ability to manage multiple tasks and work independently in a remote environment

Requirements

• Develop and optimize high-quality content for website pages, blog articles, newsletters, and other marketing materials
• Create SEO-focused content aligned with keyword strategy, search intent, and conversion goals
• Conduct keyword research to identify content opportunities and improve organic search visibility
• Optimize existing content to enhance search rankings, user engagement, and conversion performance
• Ensure content follows SEO best practices, including content structure, headings, internal linking, and metadata optimization
• Collaborate with marketing and design teams to ensure consistency in messaging, branding, and campaign objectives
• Maintain a strong understanding of audience behavior and write content that balances search engine optimization with user engagement
• Analyze content performance using SEO and analytics tools to identify improvement opportunities and guide content strategy
• Support emerging Generative Engine Optimization (GEO) initiatives by structuring content for AI-driven search experiences and extractable answers
• Stay current with SEO trends, search engine algorithm updates, content marketing best practices, and evolving AI search developments

Benefits

• Competitive compensation aligned with experience, writing expertise, and SEO capabilities
• Performance-based bonuses tied to measurable growth in organic traffic, keyword rankings, and content performance
• Flexible, fully remote work environment that supports productivity and work-life balance
• Opportunity to contribute to impactful content strategies that directly influence brand visibility, lead generation, and business growth
• Exposure to a collaborative global team with opportunities to contribute ideas and shape marketing initiatives
• A dynamic and growth-focused environment where creativity, innovation, and strategic thinking are highly valued
• Long-term career growth opportunities with the potential to expand into broader content strategy and digital marketing responsibilities