Role Description
You'll be responsible for shaping and maintaining Airbnb's brand voice and guidelines, training and refining the AI models that generate copy at scale, and serving as the final line of editorial judgment on AI-generated output before it reaches the world. This role is for someone whose taste and standards quietly define what "sounds like the brand" means, extended into an AI-assisted production pipeline.
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Own and evolve Airbnbβs brand voice, tone, and editorial guidelines.
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Partner with Marketing Technology teams to train, fine-tune, and evaluate language models against brand voice standards.
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Review and refine AI-generated copy across campaigns, product, and marketing surfaces.
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Build and maintain scalable editorial QA processes for AI-generated content.
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Translate brand guidelines into structured inputs that improve model output over time.
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Partner cross-functionally to develop new internal tools that support editorial review, model training, and content QA.
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Identify gaps in the current tooling ecosystem and help scope, prioritize, and define requirements for new tools.
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Pilot new tools with editorial and creative teams, gathering feedback and iterating on both functionality and language.
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Act as a senior editorial voice in select creative reviews.
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Partner with Legal, Trust, and Localization teams to ensure editorial standards hold up across markets.
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Mentor and elevate writing and editorial talent across the org.
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Stay current on how language models evolve and continuously push editorial standards.
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Proactively seek out opportunities for more efficient copy creation or delivery.
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Identify where language and voice consistency is breaking down at scale.
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Ensure content within marketing materials is product-accurate and efficiently created.
Qualifications
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10+ years of editorial, copywriting, or brand voice experience.
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A demonstrated, exacting eye for language.
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Experience developing or maintaining brand voice guidelines at scale.
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Direct experience working with or training AI/language models.
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Comfort operating as both a hands-on editor and a systems thinker.
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Strong cross-functional collaboration skills.
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Comfort not just editing, but also writing.
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A portfolio or body of work that reflects a distinctive, well-crafted brand voice.
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The ability to simplify complex problems and create clarity in ambiguous environments.
Requirements
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Experience at a company with a well-known editorial voice or brand language system.
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Familiarity with prompt engineering, fine-tuning workflows, or structured content systems.
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Experience localizing or adapting brand voice across multiple languages and cultural contexts.
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Background in both traditional editorial craft and modern content operations.
Benefits
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Base pay range: $212,000 β $262,000 USD.
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Eligibility for bonus, equity, benefits, and Employee Travel Credits.
Company Description
Airbnb was born in 2007 and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals globally. Every day, hosts offer unique stays and experiences that allow guests to connect with communities authentically.