[Hiring] Senior Direct Response Funnel Copywriter & Strategist @Hyprwork

Role Description

We are looking for an exceptional senior direct response copywriter to take ownership of our post-click funnels. This is not a role for someone who receives a brief, writes the copy and moves on. We are looking for someone who treats funnels the way an exceptional creative strategist treats advertising:

• Research the customer and the market
• Form a hypothesis
• Develop the concept
• Write the copy
• Get the funnel launched
• Study the performance
• Identify the constraint
• Develop the next test
• Turn every result into a feedback loop

You will be deeply involved in the commercial performance of everything you write. Once a funnel goes live you should be watching:

• Click-through rates
• Advertorial to sales page click-through
• Quiz completion
• Sales page and checkout conversion
• Revenue per visitor
• Average order value
• Order bump and upsell take rates
• Refund rates
• Contribution margin

A page is not finished when the copy is approved. It is finished when it has launched, been measured, and produced a learning that improves the next page.

Your ultimate objective is to remove the founders from writing and reviewing routine funnel copy. Initially, they will remain closely involved and may still write a large share of it. You will work directly with them, learn their frameworks, understand their decision-making, and gradually take ownership of the function.

Success means reaching the point where the founders no longer need to write funnel copy, rewrite your work, or independently double-check it before launch. From there you create leverage through AI systems, documented processes and, in time, additional writers trained and managed beneath you.

Qualifications

• Substantial professional experience in direct response copywriting
• A portfolio containing both long-form and short-form funnel copy
• Significant experience writing for cold traffic
• Proven experience in DTC ecommerce, direct response or another measurable-response environment
• Experience writing complete funnels rather than isolated page sections
• Experience in health, wellness, supplements or another claims-sensitive category
• Strong grasp of customer awareness, market sophistication, offers, mechanisms, leads, proof, objections and risk reversal
• Strong analytical fluency and comfort with funnel performance data
• Strong AI fluency with evidence of using AI inside a real research, writing or analysis workflow

Requirements

• Ability to conduct and synthesize deep customer research
• Ability to write quickly without sacrificing strategic depth
• Confidence to challenge a weak brief or assumption
• Humility to change direction when the data disproves an idea
• Communication skills to work with founders, media buyers, designers and analysts
• Potential to train and lead additional writers as the function grows
• Overlap consistently with our collaboration window of 8:00am to 12:00pm EST

Benefits

• A fully remote senior position with genuine ownership of a function
• Paid time off
• Monthly wellness stipend
• Medical insurance support
• Company-funded computer allowance after a tenure milestone
• Birthday gift card
• In-country meetup allowance
• Participation in company-funded leadership offsites