[Hiring] Senior Copywriter @WorldStrides

Role Description

We are seeking an experienced senior copywriter with the ability to uphold enterprise-wide adherence to brand guidelines across multiple channels, while engaging marketing and sales copy for a variety of audiences across multiple channels. The ideal candidate is not only a strong writer, editor, and proofreader, but a collaborative team member who is a creative and independent thinker, highly organized, and able to balance multiple priorities while adapting content across diverse product lines.

This position will be part of the in-house creative team supporting a diverse range of WorldStrides products. The role may be fully remote or based in one of our offices located in Charlottesville, VA; Vienna, VA; Austin, TX; or San Diego, CA.

Responsibilities

• Craft engaging marketing content to support key company initiatives across multiple channels, including email, digital and print advertising, social media, video, and both B2B and B2C communications.
• Develop compelling long-form content, including business reports, thought leadership pieces, industry reports, and in-depth website content, translating complex information into clear, engaging narratives for diverse audiences.
• Collaborate closely with partner designers and videographers to ideate and execute compelling creative work that elevates brand and campaign awareness while maintaining brand language standards.
• Serve as the SME for branding and language inquiries across the organization.
• Maintain a comprehensive understanding of the company's audiences, services, products, and markets.
• Partner with internal stakeholders to ensure creative work aligns with business goals and messaging objectives, and take ownership of the accuracy, consistency, and quality of all marketing collateral.

Qualifications

• Bachelor’s degree from an accredited university, along with 5–8 years of professional experience.
• Demonstrated success developing persuasive marketing and sales copy across print, email, digital advertising, web, and related channels.
• Demonstrated experience developing and structuring long-form content, including business reports, industry or research-based reports, thought leadership, and in-depth website content.
• Experience translating brand standards, including voice, tone, and grammar guidelines, into effective market-ready messaging.
• Ability to collaborate effectively with creative teams and business stakeholders to deliver high-quality work on time and on strategy.
• Excellent verbal and written communication skills, including the ability to confidently present and advocate for creative work to stakeholders.
• Collaborative, curiosity-first mindset, especially when responding to feedback from internal stakeholders.
• Strong organizational and time-management skills with the ability to independently manage deadlines and work on multiple projects simultaneously.
• Comprehensive working knowledge of AP Style and The Chicago Manual of Style, with exceptional attention to detail.
• Excellent writing, proofreading, and editing skills.
• Candidates must provide an online portfolio for consideration.
• Final candidates may also be asked to complete a brief writing assignment as part of the interview process.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement.
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually.
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and hybrid office opportunities.
• Encouraged participation in a wide variety of Employee Resource Groups.
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations.
• Paid parental, caregiver, and disability leave.
• Team Member Discount Program.
• Engaging, collaborative, and fun work environment.