[Hiring] Senior Copywriter @VF Corporation

Role Description

The Senior Copywriter, Global Concepts and Initiatives is responsible for inciting long-lead concept narratives, campaigns and global storytelling. This role will also collaborate with partners in key global regions (APAC, EMEA, NORA) to ensure brand voice connectivity. To strengthen our voice and streamline our copywriting offense, this role will lead the research and exploration of new ways to leverage AI and other emerging technologies. Above all, they will ensure that Brand Voice is clear and consistent, while strategizing cross-functionally to drive greater alignment and momentum for the brand.

• Drive concept development and campaign narratives for long-lead initiatives.
• Develop and execute copywriting strategies to create meaningful connections with consumers.
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.
• Establish shared principles to bring more story, clarity and connective power to the TNF voice across regions, partnering with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural context.
• Drive exploration on emerging technologies, including leveraging AI tools to strengthen the global copywriting offense.
• Oversee editing strategies and engineering AI prompts that meet brand standards.
• Ensure Brand Voice is clear and consistent across channels and touchpoints.
• Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers.
• Develop brand voice guidelines that ensure consistency across platforms.

Qualifications

• A portfolio that shows how you turn big ideas into stories across multiple channels.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Working knowledge of AI tools and building prompts.

Requirements

• 5+ years of copywriting experience with agencies or brand teams, ideally supporting regional or global brands.

Preferred Skills

• Experience collaborating in shared Figma files with cross-functional teams.
• Familiarity in social trends and crafting social-first storytelling.
• Experience with international brands and multiple languages.
• A passion for the outdoors.

Location Requirement

While this position can be remote, the ideal candidate will reside within Denver, CO to better service their client base.

Hiring Range

$83,808.00 USD - $104,760.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com .

Equal Employment Opportunity

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.