[Hiring] Senior Copywriter @Publicis Groupe Holdings B.V

Role Description

We're looking for a Senior Copywriter who loves turning complex ideas into stories people actually want to engage with. In this role, you'll help shape integrated campaigns, thought leadership programs, and content experiences for enterprise brands, creating messaging that works seamlessly across digital, social, media, events, and more. You'll bring strong strategic thinking, sharp writing skills, and a knack for building content ecosystems that connect audiences wherever they are.

• Develop campaign platform concepts, creative territories, and messaging frameworks that support integrated marketing initiatives.
• Craft compelling narratives that bring enterprise brand positioning, value propositions, and thought leadership strategies to life.
• Create content and messaging for thought leadership hubs, content destinations, flagship programs, and audience engagement initiatives.
• Partner with strategy, design, and client teams to translate complex business topics into clear, engaging, audience-centric communications.
• Write and adapt content for owned, earned, paid, social, event, web, and media channels.
• Develop messaging frameworks and content architectures that ensure consistency across touchpoints and stakeholder groups.
• Create executive thought leadership content, SME-driven articles, customer stories, interview-based content, and industry insights.
• Support video storytelling efforts through scriptwriting, interview guides, video narratives, and short-form content adaptations.
• Contribute to content planning and activation strategies that maximize reach and engagement across integrated campaigns.
• Ensure all content aligns with brand standards, editorial guidelines, and strategic business objectives.

Qualifications

• 5+ years of experience in copywriting, content strategy, brand storytelling, or integrated campaign development within a digital agency, creative consultancy, or in-house marketing team.
• Strong portfolio showcasing breakthrough creative thinking, campaign platform development, brand voice evolution, and storytelling across digital, social, experiential, and emerging channels.
• Experience writing for enterprise and B2B brands, with the ability to make complex products, services, and business challenges feel approachable, relevant, and engaging.
• Ability to develop messaging frameworks, campaign narratives, content ecosystems, and editorial strategies that scale across touchpoints.
• Skilled at translating complex subject matter, executive perspectives, customer stories, and thought leadership into compelling, audience-focused content.
• Experience creating content across websites, social, CRM/email, paid media, video, events, presentations, and integrated marketing programs.
• Understanding of content experience design, including thought leadership programs, editorial platforms, content hubs, and connected customer journeys.
• Ability to adapt messaging across owned, earned, paid, social, and experiential channels while maintaining a consistent brand voice.
• Experience supporting video and motion content through scripting, interview development, storyboarding, and short-form content adaptation.
• Strong grasp of storytelling principles, content hierarchy, audience engagement, and digital best practices.
• Familiarity with brand governance, messaging systems, and enterprise-scale content frameworks that ensure consistency across teams and channels.
• Exceptional communication, presentation, and collaboration skills, with the ability to partner closely with strategy, creative, experience design, media, and production teams.
• Comfortable using AI-powered creative tools and content workflows to accelerate ideation, content development, and integrated campaign execution.
• Passion for emerging platforms, culture, innovation, and creating connected brand experiences that drive engagement, business impact, and meaningful audience connections.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere.
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.