[Hiring] Senior Copywriter @OLIVER Agency

Role Description

This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Senior Copywriter — crafting content that helps adult learners, working professionals, and healthcare workers take the most important step of their careers.

Based in Toronto, you'll write across the full content spectrum — email, paid social, digital display, web, and video — for five distinct higher education brands with different voices, audiences, and program portfolios. Your work bridges the gap between curiosity and choice, delivering answers that make a complex decision feel clearer.

You'll work within a high-velocity, AI-augmented studio where Pencil is part of the workflow, and creative quality is never compromised by speed.

Qualifications

• A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking.
• Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts.
• Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued.
• Experience working in high-volume content production environments, with an organized, deadline-driven working style.
• A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own.
• Advanced use of AI writing and content tools to enhance creative output and production efficiency.
• Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking.
• Ability to train others on effective AI tool usage within a copywriting context.
• Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity.

Requirements

• Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts.
• Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each.
• Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets.
• Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance.
• Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment.
• Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality.
• Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing.
• Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD.
• Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities.

Benefits

• Flexible working arrangements.
• Reasonable adjustments throughout the process.
• Base salary range from CAD $114,750.00 to $128,250.00.
• Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Company Description

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.