[Hiring] Senior Copywriter @Reedsy

Role Description

Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will:

• Develop a consistent voice and tone for Reedsy’s brand across multiple channels;
• Write copy for our landing pages, lead magnets, email campaigns and social media ads;
• Come up with new creative ideas to convert our traffic;
• Report on modal A/B tests, email campaign stats (open/click rates and goal conversions), and social media ads performance;
• Help us segment our audiences to tailor our messaging;
• Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts.

Qualifications

• Both very analytical and highly creative, at ease developing new ideas and tracking their impact through analytics and data crunching;
• Experience creating conversion copy for large-scale campaigns (email and ads) at a fast-growth startup;
• A varied portfolio of copy, with examples across print and digital, from short form to long form and everything in between;
• Proven experience shaping brand guidelines and tone of voice;
• Familiarity with the publishing industry and writing craft concepts;
• Experience with email marketing, conversion optimization and A/B testing;
• Track-record creating significant growth for an early stage company or a scale-up;
• Familiarity with Google Analytics and other analytics tools;
• Native-level English speaker.

Benefits

• Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;
• A good dose of ambition, a willingness to learn, and a great sense of fun;
• Your writing has been published in some shape or form.