Role Description
NativePath seeks an experienced Senior Copywriter to join our Copywriting Team! This role will be pivotal in crafting high-impact, conversion-driven messaging across channels while shaping and maintaining a cohesive brand voice that inspires, educates, and drives action. If you are passionate about storytelling, persuasive writing, and connecting with audiences through meaningful, data-informed copy, have a keen eye for detail, and thrive in a fast-paced environment, we invite you to contribute your expertise to our mission of guiding people on the path to eating, moving, and living in harmony with their biology.
Responsibilities
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Write high-converting direct response copy across multiple formats, including long-form and short-form sales letters, emails, ad copy, ad scripts, headlines, VSLs, and more, leveraging proven direct response principles to maximize conversions and drive measurable results.
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Collaborate with Marketing, Creative, and Product teams to translate strategies and complex concepts into persuasive messaging.
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Conduct research on audience, competitors, and industry trends to inform copy strategies.
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Contribute to group brainstorming meetings and collaborate with other copywriters to come up with new hooks and angles.
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Optimize copy based on performance data, A/B testing, and user feedback.
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Mentor junior copywriters, providing guidance, feedback, and best practices.
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Ensure all copy aligns with brand standards, tone, and legal/compliance requirements.
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Support cross-functional initiatives, including product launches, seasonal campaigns, and retention efforts.
Qualifications
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5โ7+ years of professional copywriting experience, preferably in D2C e-commerce, wellness, or retail brands.
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Exceptional writing, editing, and proofreading skills with a keen attention to detail.
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Proven ability to write persuasive, conversion-focused copy across multiple channels (email, social, web, ads).
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Strong understanding of brand voice, storytelling, and customer psychology.
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Experience collaborating with cross-functional teams, including Marketing, Creative, and Product.
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Familiarity with SEO, digital marketing best practices, and performance metrics is a plus.
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Excellent organizational skills and ability to manage multiple projects and deadlines.
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Mentorship or leadership experience preferred.
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Ability to work independently in a fast-paced, fully remote environment.
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Bonus: Experience writing for wellness, health, or lifestyle brands.
Requirements
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Job Type: Full-Time Exempt
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Work Location & Schedule: 100% Remote, Monday-Friday
Benefits
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$120,000 - $145,000/yr DOE and discretionary end-of-year bonus opportunity.
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Free NativePath products each month because the well-being of our team members is always top of mind.
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PTO and 9 paid holidays + 1 floating holiday to recharge your batteries and be your best self.
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Jumpstart your week with our Monday Culture Call and develop deeper connections with the entire team, gain further knowledge of NativePathโs wellness philosophies, and participate in light movement sessions!
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Competitive benefits package, including health, dental, vision, and more.
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Access our 401K program + a match to help secure your future as you grow with NativePath.
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100% remote workplace because we know our best work happens when weโre in our natural habitats.
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All-company events at incredible locations to bond with your colleagues (and have a little fun).