[Hiring] Senior Content Strategist @Abbott

Role Description

Abbott’s Customer & Digital Experience (CDX) team is responsible for defining, driving, and delivering innovative, immersive, memorable customer-centric journeys for all our customers, across all channels (digital and physical).

The Senior Content Strategist is responsible for working with a team of CDX researchers, UX designers, strategists, and copywriters to create and drive an end-to-end content solution and optimization. Their duties include:

• Collaborating with the CDX Research team to learn about current content trends and target audiences.
• Participating in meetings with management and team members to identify business objectives and learn more about company products.
• Analyzing and synthesizing information to create strategies that meet objectives within a given time frame.
• Driving the content vision and strategy to deliver intuitive, simple, and thoughtful content strategies.
• Balancing quantitative and qualitative feedback while maintaining empathy and keeping the user at the center of everything created.
• Sharing a portfolio of work that demonstrates an ability to communicate complex ideas and terminology through simple, engaging content experiences.
• Collaborating with key stakeholders and legal reviewers.
• Leading work and collaborating with writers outside of their team.

What You’ll Work On includes, but is not limited to:

• Working with product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through governance processes.
• Researching and staying up to date on the latest developments in search engine optimization, content trends, and consumer behavior.
• Ensuring quality and consistency across content.
• Supporting the writing, editing, testing, and improvement of content that makes products and experiences easier to use.
• Auditing experiences to assess content and provide strategic recommendations.
• Facilitating collaboration and influencing design decisions with multiple team members.
• Creating inclusive content strategies to foster a welcoming environment.
• Documenting content and approvals according to established processes.
• Creating process and policy documents including governance guides.
• Facilitating design sessions, ideation of product, design reviews, and appropriate sprint ceremonies.
• Understanding and prioritizing problems, opportunities, and solutions that contribute to the product roadmap.
• Upholding company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Effectively managing legal reviews and feedback cycles.

Travel Requirements: Ability to travel 5-10% of working time away from work location, may include overnight/weekend travel.

Qualifications

• Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field; or High School Degree/General Education Diploma and 4+ years of relevant experience.
• 5+ years of experience in content design and content strategy.
• Experience in Figma, Miro, and other design tools.
• Experience in simplifying and communicating complex ideas to broad audiences.
• Experience in managing a content creation process from strategy to delivery of final product.
• Experience in creating information architecture for complex products.
• Experience in collaborating with and influencing product, engineering, design, and operational teams.
• Experience in mobile optimization as well as other screen sizes.
• Effectively plan, organize, and prioritize work.
• Experience with content management systems and user testing tools.
• Experience in creating and leveraging user personas.
• Experience with the principles of Agile/Scrum/Kanban.
• Experience in creating strategies that leverage SEO and measurement objectives.
• Advanced understanding of accessible, inclusive, and equitable design.
• Strong organizational and time management skills.
• Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
• Authorization to work in the United States without sponsorship.

Preferred Qualifications

• Experience in healthcare, wellness, or digital health.
• Experience with service design (digital and physical) and operations.
• Experience with both B2C and B2B products and/or services.

Benefits

• The base pay for this position is $78,000.00 – $156,000.00.
• In specific locations, the pay range may vary from the range posted.

Company Description

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf