[Hiring] Senior Content Marketer, SEO @Animalz

Role Description

We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role — the majority of your time will be spent producing high-quality SEO content yourself — but you'll also bring strategic depth: diagnosing why content isn't performing, identifying opportunities in the competitive landscape, and translating data into action.

You'll work closely with a Head of Content on strategy direction while owning execution with a high degree of independence. You'll manage a small number of accounts end-to-end, occasionally oversee freelance writers, and lead performance reporting for your customers.

What You'll Do

• Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards.
• Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example.
• Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing.
• Contribute to AEO work, including prompt tracking, citation monitoring, and AEO audits, to improve how customer content surfaces and gets cited across AI-powered search.
• Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements.
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools.
• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations.
• Own content execution for 3–4 customer accounts, managing quality, calendars, and deadlines with increasing independence.
• Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight.
• Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations.
• Join customer calls and build trusted relationships through clear communication and demonstrated expertise.
• Collaborate with design on visuals and graphics that support your content deliverables.
• Contribute to team knowledge-sharing and internal initiatives, including process improvements.

Qualifications

• 4–6 years of experience in content marketing, preferably in B2B SaaS or an agency setting.
• Exceptional writing ability: You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats while adapting to different brand voices.
• Deep SEO knowledge: You're fluent in keyword research, on-page optimization, content audits, and competitive analysis.
• Emerging AEO fluency: You understand how AI-driven discovery tools are changing content visibility.
• Comfort working with AI content workflows: You can edit and elevate AI-generated content to publication quality.
• Analytical mindset: You interpret performance data (traffic, rankings, engagement) and use it to inform content decisions.
• Familiarity with content and analytics tools such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalents.
• AI fluency: You use AI tools to support your workflow responsibly and efficiently.
• Technical curiosity: You genuinely enjoy learning how software products work.
• Content operations: You manage multiple accounts and contributors while maintaining quality and meeting deadlines.
• Strong communication and remote collaboration skills; you build trust with customers through transparency and insight.
• Coachability and ownership: You take initiative, adapt when priorities shift, and are always looking to sharpen your craft.

Benefits

• Salary Range: $70,000 – $85,000 USD annually.
• Unlimited PTO policy.
• Flexible working schedule.
• Technology stipend.
• Learning stipend.
• Health & wellness stipend.
• Team lunch stipend.
• Health & vision insurance (US only).
• 401(k) retirement plan (US only).

Company Description

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.