[Hiring] Senior Content Director @Onnit

Role Description

Onnit is reinvigorating our content strategy and how people will see it. We're looking for a Senior Content Director to make Onnit the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget.

The Senior Content Director owns Onnit's content strategy and output across every channel, and builds the in-house engine that produces it. This is a leadership role reporting to the CMO.

• Set the creative direction, build a lean, high-velocity content operation.
• Turn athletes, partners, and customers into the stories that drive the brand.
• Reports to: Chief Marketing Officer
• Scope: Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series).
• Team: A small, scrappy in-house team plus a bench of freelancers, creators, and partners you'll shape and grow.
• Location: Remote, with a preference for Los Angeles, New York, or Austin.

Qualifications

• 12–15+ years in content, creative or brand storytelling, with at least 5 years leading content strategy and people for a consumer brand, media company or creator-led business.
• A portfolio that proves you can build an audience: channels you grew, formats you invented, content that moved real numbers.
• Deep, current fluency in platform algorithms across TikTok, Instagram and YouTube.
• A builder's track record: you've stood up a lean, in-house content function and made it produce at volume.
• Hands-on craft: you can write, direct, and give sharp edit notes.
• Experience working with athletes, talent or creators, including writing briefs and managing those relationships.
• Modern storytelling instincts: you know a great story has to earn attention in the first two seconds and still mean something at the end.
• A relentless analytical mindset: you live in the numbers daily, not monthly.
• Strong cross-functional leadership and the ability to rally many teams around one brand.

Requirements

• Sports, fitness or an adjacent category (outdoor, combat sports, endurance, athleisure, gaming, wellness media).
• Supplements, beauty or wellness experience: a huge plus.
• You've launched or produced a podcast or YouTube series.
• Experience creating content for Amazon and retail, not just social.

Benefits

• Full medical, dental, and vision benefits.
• Basic Life Insurance.
• Immediate 401(k) eligibility with company matching.
• Unlimited vacation.
• Paid holidays.
• Flexible workplace policy.
• $100/month flexible benefit stipend.
• Tuition reimbursement.
• Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others.