[Hiring] Senior B2B Content Writer @Tivity Health

Role Description

Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.

• Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing.
• Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials.
• Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation.
• Use performance and sales feedback to continuously improve messaging, clarity, and conversion.
• Engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.

Qualifications

• 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred.
• Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
• Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms.
• Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance.
• Familiarity with SEO best practices, web writing, and content optimization.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.
• Ability to work cross-functionally and collaborate with various teams in a fast-paced environment.

Requirements

• Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content.
• Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback.
• Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes.
• Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines.

Benefits

• Competitive salary.
• Company bonus potential.
• Medical, dental, vision coverage.
• 401k with match.
• Generous paid time off.
• Free gym membership to over 13,000 fitness locations in the US.
• Other great benefits.

Company Description

Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services.

• Our suite of services supports health plans, employers, health systems, and providers nationwide as they seek to reduce costs and improve health outcomes.