[Hiring] Product Content Strategist @Bask Health

Role Description

We're looking for a Product Content Strategist to help define how content is structured, written, managed, and maintained across Bask Health's software platform.

• Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.
• As our platform grows, clear and consistent product content becomes increasingly important.
• Different users interact with different parts of the software, but they should encounter terminology, instructions, and interface patterns that feel connected and understandable.
• As a Product Content Strategist, you'll help establish the content principles, standards, and systems that make this possible.
• This is a hands-on individual contributor role combining product content strategy, UX writing, content design, information architecture, and cross-functional collaboration.
• Your work will span merchant-facing, patient-facing, and internal software experiences.
• You will collaborate closely with product designers, product managers, engineers, UX writers, researchers, and operational stakeholders.
• You will also help improve how product content is organized and maintained.
• You will use research findings, usability feedback, product analytics, and content reviews to identify opportunities for improvement.

What You'll Do

• Develop and maintain a product content strategy across Bask Health's software platform.
• Establish clear content principles that guide product writing and information organization.
• Create and maintain UX writing standards for merchant-facing and patient-facing experiences.
• Develop terminology guidelines to ensure consistent language across applications.
• Build reusable content patterns for common interface interactions.
• Contribute content standards and guidance to Bask Health's design system.
• Define voice and tone principles appropriate for different product contexts.
• Establish naming conventions for features, settings, workflows, and navigation elements.
• Review existing product content to identify inconsistencies and opportunities for improvement.
• Develop scalable approaches to content organization and maintenance.
• Collaborate with product designers to improve information architecture.
• Work with UX writers and content designers to establish shared writing practices.
• Create guidance for error messages, notifications, confirmations, and system states.
• Develop standards for onboarding instructions and multi-step workflow content.
• Help structure complex merchant configuration and administrative experiences.
• Support consistency across patient questionnaires and healthcare-related workflows.
• Partner with product managers to define content requirements for new features.
• Collaborate with engineers to understand content implementation constraints.
• Recommend approaches for managing reusable interface strings and content patterns.
• Support content documentation and change management across product releases.
• Review terminology and content patterns across configurable merchant experiences.
• Work with clinical and pharmacy stakeholders to validate specialized terminology when required.
• Incorporate accessibility and plain-language principles into content standards.
• Collaborate with researchers to evaluate comprehension and content usability.
• Use product feedback and available analytics to identify content improvement opportunities.
• Help teams prioritize content improvements based on user needs and product impact.
• Develop processes for reviewing and maintaining content quality over time.
• Independently lead content strategy initiatives from initial assessment through implementation and iteration.

Qualifications

• 5+ years of professional experience in content strategy, content design, UX writing, or a closely related field.
• Strong portfolio or case studies demonstrating product content strategy and implementation.
• Experience developing content standards for digital products.
• Strong understanding of user-centered content design principles.
• Experience creating and maintaining terminology guidelines.
• Ability to develop scalable content patterns across multiple product experiences.
• Strong writing, editing, and information organization skills.
• Experience establishing voice and tone guidelines for software products.
• Understanding of information architecture and content hierarchy.
• Experience contributing to design systems or content systems.
• Ability to balance strategic planning with hands-on UX writing.
• Experience collaborating closely with product designers and product managers.
• Ability to work effectively with engineers on content implementation.
• Familiarity with Figma or comparable product design tools.
• Experience reviewing complex interfaces and identifying content inconsistencies.
• Understanding of plain-language and accessible writing principles.
• Familiarity with content governance and maintenance processes.
• Ability to document content decisions and communicate standards clearly.
• Experience incorporating user research and feedback into content improvements.
• Ability to work across multiple product areas and stakeholder groups.
• Strong analytical and problem-solving skills.
• Ability to prioritize content initiatives based on user and business needs.
• Excellent written and verbal communication skills.
• Strong attention to detail and consistency.
• Ability to independently lead cross-functional content initiatives.

Nice to Have

• Experience developing content strategy for SaaS platforms.
• Familiarity with B2B software and merchant-facing applications.
• Experience working on e-commerce or direct-to-consumer products.
• Background in healthcare, telehealth, or patient-facing digital experiences.
• Experience developing content standards for complex administrative workflows.
• Familiarity with subscription, checkout, or storefront configuration experiences.
• Understanding of healthcare-related privacy and accessibility considerations.
• Experience building terminology libraries or content design systems.
• Familiarity with structured content models and reusable content architecture.
• Experience working with content management systems.
• Understanding of localization and internationalization requirements.
• Familiarity with white-label or multi-tenant SaaS platforms.
• Experience developing governance processes for cross-functional product teams.
• Understanding of WCAG accessibility guidelines.
• Experience collaborating with UX researchers on content comprehension studies.
• Familiarity with product analytics and content performance measurement.
• Experience defining content standards for AI-powered interfaces.
• Understanding of responsible AI communication and transparent product language.
• Familiarity with frontend development concepts and interface string management.
• Experience improving content workflows in rapidly evolving product environments.