[Hiring] Pharmaceutical Digital Copywriter @ICON plc

Role Description

We have an incredible opportunity for a versatile and strategic Copywriter to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Copywriter will develop compelling copy for clinical trial patient recruitment campaigns, including:

• Digital video scripts
• Static ads
• Landing pages
• Social media content

This role requires a deep understanding of consumer behavior, strong storytelling skills, and the ability to translate complex medical or clinical information into clear, engaging, and compliant messaging for prospective patients and caregivers. You will work collaboratively with the design, copy, and media teams to deliver patient-facing digital content to facilitate impactful patient recruitment campaigns for clinical trials.

Qualifications

• 3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)
• Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)
• Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors
• Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries
• Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey
• Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy
• Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders
• Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing
• Bachelor's degree
• Bilingual or multilingual copywriting experience is a plus

Requirements

• Write persuasive, patient-focused copy for digital advertising campaigns (video scripts, static ads, paid media, and social content)
• Work closely with Designers / Video Production Specialists to conceptualize, design, and produce short-form video advertising reels optimized for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook
• Develop headlines, taglines, and calls-to-action that resonate with diverse patient audiences
• Collaborate closely with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights
• Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities
• Ensure all content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines
• Contribute to creative strategy sessions and help generate campaign concepts that improve enrollment and retention
• Edit and refine copy based on feedback from stakeholders, compliance reviewers, and performance data
• Maintain consistency in voice and messaging across all campaign touchpoints

Benefits

• Competitive base salary and performance related incentives
• Health and wellbeing programmes including medical, dental, and vision coverage where applicable
• Retirement and pension plans
• Life assurance and disability coverage
• Employee assistance programmes and wellbeing resources
• Learning and development opportunities through structured training and career pathways
• Benefits may vary depending on role and location