[Hiring] Outbound Email Copywriter @Hire Overseas

Role Description

We're looking for an Outbound Email Copywriter to devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams that sell into local and vertical SMB markets. You will own the strategy and execution of outbound email campaigns, researching ICPs and pain points, building copy angles, writing sequences that get opened and replied to, and optimizing based on results.

This is a writing-first role. You need substantial B2B outbound email experience, ideally across a wide variety of SMB verticals. You should know how to:

• Research an ICP
• Identify pain points that actually land
• Build a compelling copy angle
• Structure a proper sequence
• A/B test your way to better performance over time

Past campaign results are required to apply. You will be working inside the company's own in-house platform, which combines a database of businesses and contact information with an enrichment tool that functions similarly to Clay, allowing you to create customized research variables per prospect. You will also use general AI tools and web research to inform personalization and messaging.

Qualifications

• Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals
• Ability to research an ICP, identify genuine pain points, and build copy angles that land rather than generic pitches
• Knows how to structure a proper cold email sequence and understands cadence, tone, and escalation logic
• Strong A/B testing discipline with the ability to optimize campaigns based on real performance data rather than gut feel
• Past campaign results to show — open rates, reply rates, meetings booked, or similar metrics are required to apply
• Comfortable working inside a proprietary enrichment or research platform and using custom prospect data to inform personalization
• Comfortable using AI tools and web research as part of the research and writing process
• Excellent written English with a direct, concise, and human communication style

Requirements

• Experience with Clay or a similar prospect enrichment and research platform (nice to have)
• Background in outbound sales or SDR work that gives you firsthand understanding of what buyers respond to (nice to have)
• Experience writing cold email for a B2B SaaS, sales intelligence, or data platform (nice to have)
• Familiarity with cold email tools such as Instantly, Smartlead, or Apollo (nice to have)

Benefits

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• This role requires availability during US business hours
• Access to a proprietary in-house enrichment platform with deep prospect data and customizable research variables
• High-ownership copywriting role with direct impact on pipeline generation and campaign performance

How to Apply

• Your updated resume
• Past campaign results showing performance metrics such as open rates, reply rates, or meetings booked — this is required to apply and candidates without results to share will not be considered
• A short Loom video (1 to 2 minutes) introducing yourself, describing your B2B outbound email experience, and walking through one campaign you built from ICP research through to results

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

• Initial Application - Submit your application and complete our prequalifying questions
• Video Introduction - Record a video introduction to showcase your communication skills and work experience
• Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
• Recruitment Interview - Initial screening with our talent team
• Executive Interview - Meet with senior leadership to discuss role alignment
• Client Interview - Final interview with the client team you'd be supporting
• Background & Reference Check - Professional reference verification
• Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.